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Social Strategy Director

Nashville

As Social Strategy Director, you'll be the strategic leader and trusted advisor onsite with one of our key clients in Nashville. The right candidate for this role will know how to develop and articulate compelling social strategy while leading the creative vision and content direction that moves the needle in a regulated digital communication space. You'll partner closely with our internal teams and external partners to bring strategic concepts to life and become a key leader in CM's social group.

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

You will:

• Develop and own the social content strategy, identifying strategic opportunities and creating POVs on how to tackle new product launches, campaigns, and market shifts
• Lead the conception and strategic direction of tentpole content pieces and large-scale campaigns, determining the right approach for rollout and execution
• Partner with the Community Manager and Creative teams to ensure strategic vision is executed consistently across channels
• Provide strategic leadership and direction to the internal creative team, briefing them monthly on content development needs, strategic priorities, and creative opportunities
• Oversee reporting and analytics, working hands-on with Emplifi to track performance, identify insights, and execute strategic optimizations
• Coordinate closely with client social leads to understand pain points, opportunities, and business objectivesparticularly in a social operation in transformation
• Build trust, confidence, and long-term stability with key clients

You have:

• 7-10 years of experience in the social strategy space, including 1-2 years of director-level experience (or equivalent leadership experience) managing social strategy and teams
• A strategic mindset paired with hands-on creative understandingyou can speak "creative" and guide creative development regardless of whether you're making it
• Proven leadership experience managing or mentoring team members with a focus on strategic output
• Strong analytical skills with hands-on knowledge of social media management platforms and reporting tools
• Organizational skills with the ability to manage multiple strategic initiatives and pace work to bring big ideas to life
• Meticulous attention to detail with the ability to provide thorough strategic & creative QA

Nice-to-Haves:

• Automotive experience
• Experience with Emplifi ideal; experience with similar software (Sprout Social, Sprinklr, etc) also an asset
• Experience with social listening platform(s) (i.e. Brandwatch, Talkwalker, etc)

What we offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday's (off at 3:00 PM local time every Friday)
• 13 affinity groups
• Internal learning and development programs

Critical Mass is an equal opportunity employer. Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.