Advertising sales Jobs in Irvine, CA

Senior Digital Advertising Specialist

FSLA Status: Full-time/Exempt

Location: Newport Beach, CA

Salary Range: $70,000-$100,000 USD annually

About Us

At Best Choice Products, our mission is to develop the world's best-selling products inspired by real people. For over 20 years, our e-commerce retail brand has been committed to developing products for families everywhere. Our diverse catalog includes outdoor living, lawn & garden essentials, toys & games, home furniture, and even seasonal decor. As we like to say, there's something for everyone in the family! Our success is best defined by a collaborative culture full of inspired minds and a willingness to contribute new ideas. Some of our most rewarding moments include being part of the Inc. 5000 list of fastest-growing private companies in America and a Top Workplace (2022) by the Orange County Register! Please visit our website for more information.

Scope of the Role

The Senior Digital Advertising Specialist serves as BCP's subject matter expert and strategic lead for retail media across marketplace channels, with a primary focus on Amazon. This role is responsible for developing, guiding, and optimizing advertising strategy across Amazon Ads, Walmart Connect, and other emerging retail media networks to drive profitable revenue growth. This individual partners closely with executive leadership to recommend data-driven advertising strategies that align with broader company revenue, profitability, and brand objectives. In collaboration with external agency partners, this role maintains ownership of strategy, performance, and ongoing optimization across retail media channels.

Essential Functions & Key Responsibilities

• Develop and guide retail media strategies across marketplace platforms to support revenue and profitability goals, with a primary focus on Amazon.
• Serve as the primary internal lead working with Quartile and other external partners, evaluating and refining agency-recommended strategies while holding partners accountable to performance targets.
• Optimize toward ACOS, TACOS, ROAS, blended CAC, and contribution margin targets.
• Recommend channel investment allocations, budget pacing, and growth forecasts.
• Translate performance data into strategic insights and business recommendations for leadership.
• Operate as a senior-level individual contributor with strategic ownership of paid media performance in partnership with executive stakeholders.
• Lead structured testing roadmaps to continuously improve efficiency and scale.
• Own advertising strategy across Amazon Ads, Walmart Connect, and other retail media platforms.
• Align advertising investment with inventory levels, product launches, and promotional initiatives.
• Partner with Creative and Brand teams to inform messaging, visual testing, and conversion optimization strategy across paid channels.
• Monitor competitive landscape, category trends, and auction dynamics to inform bidding and positioning strategy.
• Leverage marketplace analytics tools (e.g., Helium 10) to inform keyword and competitive strategy.
• Partner with internal teams to improve retail readiness, product detail page performance, and conversion drivers.
• Test bidding models, campaign structures, audience segmentation, and creative strategies to improve performance.
• Ensure accurate tracking, attribution alignment, and feed integrity while identifying automation and platform enhancements to drive scale.
• Develop weekly and monthly performance reporting, analyze marketplace performance, and provide forward-looking projections and insights to leadership.
• Partner with Finance to ensure budget pacing and profitability alignment.
• Evaluate emerging retail media networks and paid acquisition channels, lead pilot initiatives, and stay current on industry best practices and evolving attribution models.
• Perform other duties as assigned.

Qualifications & Required Experience

• Bachelor's degree in Marketing, Business, or related field preferred, or equivalent professional experience.
• 57+ years of progressive experience in retail media or paid media within an e-commerce or marketplace environment.
• Strong expertise in Amazon Ads required; Walmart Connect and additional retail media experience preferred.
• Prior experience working with Quartile strongly preferred.
• Experience with Helium 10 and other marketplace analytics tools.
• Proven experience managing and scaling high-volume advertising budgets while maintaining profitability targets.
• Experience working in a marketplace-focused or omni-channel retail environment strongly preferred.
• Demonstrated ability to develop strategy and present insights to senior leadership.
• Strong understanding of incrementality testing, attribution modeling, and cross-channel performance measurement.
• Experience leveraging automation tools, AI-driven optimization tools, or advanced bidding technologies is a plus.
• Strong analytical and financial acumen, with advanced Excel skills.
• Ability to synthesize complex data into clear, actionable business recommendations.
• Excellent communication, presentation, and cross-functional collaboration skills.
• Self-starter with a strategic mindset and strong attention to detail.

Benefits & Perks

• Flex Fridays: Enjoy the flexibility of working from home and kick off your weekends early with half-day Fridays, all year long.
• Comprehensive Health Coverage: Inclusive medical, dental, vision, life, and supplemental insurance plans to keep you and your family healthy.
• Support When You Need It: Our Employee Assistance Program is here to provide confidential support for personal and work-related issues.
• Future-Forward Financials: Secure your future with our 401k plan, complete with up to a 3.5% company match.
• Time to Recharge: Enjoy vacation time, paid holidays, and sick days to rest and recharge.
• Fuel Your Day: Delight in a variety of snacks and drinks to keep you energized, including the occasional catered lunch.
• Exclusive Discounts: Take advantage of our generous employee discount on our products, plus occasional product giveaways and raffles.
• Play Hard: Unwind with our on-site arcade games and ping pong to connect with colleagues.
• Stay Fit: Access our onsite gym, fitness classes, or bicycles-for-borrow to keep your fitness goals on track.
• Celebrate Together: Join us for milestone and birthday celebrations, as well as happy hours, quarterly team bonding events, and our annual holiday party.

The base salary range for this full-time position is $70,000-$100,000 USD annually. You will also be eligible to participate in BCP's benefits and bonus programs. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by additional factors, including job-related skills and experience.