[filters_job_card.part_time] Amazon delivery [h1.location_city]
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Amazon delivery • hialeah fl
- [promoted]
Performance Marketing Manager (Amazon Lead)
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FridaMiami, FL, US- [job_card.full_time]
Job Description
Job Description
Who We Are
Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.
Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage : from fertility and postpartum recovery to baby care and beyond.
We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.
You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.
Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.
How You Will Make an Impact
At Frida, the Media team leads the charge in scaling our advertising business and driving digital innovation. As the Performance Marketing Manager, you will own media strategy, planning, and execution for one of our most important growth channels, Amazon Advertising. In this role, you will lead all media planning, execution, and performance analytics for Amazon marketing initiatives. You will collaborate with external agency partners to identify and execute new growth opportunities to drive sales and grow our presence on Amazon.
This position reports to the Director of Media and plays a key role in unlocking new levels of performance in one of our fastest-growing channels. Responsibilities to include :
- Lead Amazon Advertising media management from end-to-end, including budgeting, planning, initiative leading, management, and reporting
- Collaborate with external agencies to identify testing opportunities across keyword strategy, ad placements, and creative formats
- Create and maintain a quarterly business review template to track key performance metrics and provide forward-looking insights and strategic recommendations.
- Partner with agencies to uncover growth opportunities, optimize media mix, and evolve strategy based on performance data
- Design and analyze incrementality and lift tests tied to key brand moments such as promotions, marketing campaigns, and product launches.
- Oversee competitive intelligence tools and establish reporting processes to share insights across the organization.
- Identify growth opportunities across Amazon’s suite of media products and communicate recommendations to internal stakeholders.
What You Will Need
Who You Will Work With
Frida is an organization that values collaboration and community. You will work closely with external and internal stakeholders including the eCommerce, Brand, and Marketing teams.
Our Ways of Working
Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.
Why You Will Love Working at Frida
EEO
Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Privacy Policy
By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy : https : / / frida.com / pages / fridababy -job-applicant-privacy-policy
Agency and Third-Party Submissions
Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.
Fraud Disclaimer
Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.
If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to frida.hr@frida.com or cyber@frida.com. Your safety and privacy is our priority.