Animal hospital h1.location_city

Commercial Brand Manager

Are you a strategic thinker with a passion for the agricultural and animal nutrition industries? We're looking for a Commercial Brand Manager to take the lead on managing and growing key product lines. This high-impact role places you at the center of cross-functional collaboration, empowering you to influence product lifecycle strategies, marketing execution, and brand growth in both traditional and digital channels.

If you thrive in a fast-paced, collaborative environment and bring deep experience in brand management and agriculture, this is your opportunity to lead with purpose and shape the future of commercial animal feed products.

What’s in it for you

• Opportunity to lead category and product line strategy across multiple sales channels: retail, ecommerce, company-owned stores, and dealer networks.
• Work in a highly collaborative environment alongside Sales, R&D, Operations, Finance, and Marketing professionals.
• Take ownership of well-established and emerging brands with strong market potential.
• Competitive compensation and benefits package.
• Career growth opportunity in a dynamic, agriculture-centered organization.
• Influence decision-making as the voice of the customer and subject matter expert.

This role will be responsible for

• Managing the full lifecycle of commercial animal feed products - from innovation to phase-out.
• Leading long-term product planning, including the launch of line extensions and the retirement of underperforming SKUs.
• Acting as the subject matter expert for your category by researching competitors, pricing strategies, and market dynamics.
• Collaborating with cross-functional departments to capitalize on trends and drive category success.
• Coordinating brand and marketing strategies with internal teams and agency partners.
• Driving brand-level financial forecasting, promotional effectiveness, and sales reporting.
• Allocating and managing brand budgets and resources.
• Maintaining strong, strategic relationships with internal stakeholders and external partners.

Expectations will include

• Becoming the go-to expert on category trends, customer insights, and competitor analysis.
• Translating data into actionable insights that inform product strategy and promotional planning.
• Delivering accurate forecasting and tracking tools to support financial, volume, and performance goals.
• Leading cross-departmental teams to execute new product development and innovation.
• Overseeing annual product planning and assisting in brand forecast alignment.
• Representing the brand at internal meetings, dealer events, and industry functions—traveling approximately 15% of the time.

A qualified candidate will possess the following

• Bachelor’s degree in Animal Science, Ag Business, Marketing, or a related field; MBA preferred.
• 10+ years of experience in brand or product management, with a focus on lifecycle and innovation strategy.
• Background in the animal feed or agricultural industry - particularly in commercial beef or swine - is strongly preferred.
• Strong analytical thinking and business acumen to drive strategic decisions.
• Excellent communication and leadership skills with the ability to lead cross-functional teams.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Ability to manage multiple complex projects simultaneously and work effectively at all organizational levels.

Compensation: $125k + DOE

Benefits: Full benefits package, company bonuses, profit sharing

Desired Location: Eastern, IA

*Candidates must be eligible to work in the US as well as meet the qualifications listed above in order to be considered for the Commercial Brand Manager job.