Associate brand manager [h1.location_city]
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Associate brand manager • austin tx
- [promoted]
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Job Description
Job Description
About Onnit :
Onnit is an Austin, TX-based supplement company dedicated to supporting everyday heroes—those who need to be fully present and at their best, not only for themselves but also for their families, friends, and colleagues. As a trusted, serious supplement brand, we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance.
Unlike other supplement brands, Onnit enables strength from within, empowering individuals to operate at their peak every day. Backed by medical professionals, industry experts, and a loyal community, we are rapidly growing while staying true to our mission of total human optimization. Recognized as a Best Place to Work in Austin by the Austin Business Journal , we take pride in fostering a dynamic and purpose-driven environment—and we'd love for you to be part of it.
JOB SUMMARY
The Senior Brand Manager, Alpha Brain is responsible for building and accelerating the growth strategy behind Onnit's flagship product portfolio. This leader will drive consumer demand across DTC, Amazon, and retail by developing compelling claims, campaigns, and commercialization plans that improve acquisition, education, conversion, and loyalty. The role requires demonstrated experience in DTC-centric CPG, brand building through performance-driven creative, and partnering closely with creative, media, shopper, social, and agency teams to deliver measurable financial outcomes. This role reports to the Sr. Director of Brand Management.
KEY RESPONSIBILITIES
Brand Strategy + Commercial Ownership
Build and evolve brand positioning, claims hierarchy, and consumer value propositions grounded in insights and clinical proof points.
- Own the annual brand plan, growth strategy and forecast across channels with clear KPIs and financial outcomes.
- Lead commercialization readiness for innovation, line extensions, reformulations, and packaging refresh programs.
Campaign Development + Communications
Performance + Channel Acceleration
Agency Leadership
Analytics + Market Insights
Cross-Functional Collaboration
Budget Management
QUALIFICATIONS
Bachelor's degree required. Master's degree in in marketing, business, or a related field preferred.
Onnit takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. This position is bonus eligible and employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays. Any coverages for health insurance will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
USA Pay Range
$140,000—$160,000 USD
Benefits
EOE race / color / religion / sex / sexual orientation / gender identity / national origin / disability / veteran status