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Owens Corning: 2098: Marketing Automation Lead

LancesoftToledo, OH, US
Full-time
Quick Apply

Job Title: Marketing Automation Lead.Update: Position will be based in Toledo.Onsite Monday, Tuesday, Wednesday and Thursday with Friday as optional remote day.More than 5 years of email marke... Show more

Owens Corning: 2098: Marketing Automation Lead

LanceSoftToledo, OH, United States
Full-time

Marketing Automation Lead Update.Position will be based in Toledo.Onsite Monday, Tuesday, Wednesday and Thursday with Friday as optional remote day.More than 5 years of email marketing/automation e... Show more

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Energy Engineer

Energy SciencesToledo, OH, US
$71,711.00 yearly
Full-time
Quick Apply

A Career Opportunity Energized by Purpose.At Energy Sciences, we turn challenges into opportunities.By combining our deep expertise with operational knowledge, we develop customized, cost-effective... Show more

Engineer, Applications

Dana IncorporatedMaumee, OH, US
Full-time

The Application Engineer supports Light Vehicle Sealing programs by translating customer requirements into robust product designs, coordinating key APQP deliverables (e.DFMEA, DVP&R, issue trac... Show more

Automation Engineer

Amazon.com Services LLC - A57Perrysburg, Ohio, USA
Full-time

Operations is at the heart of Amazon’s business.We are known for our speed, accuracy, and exceptional service.Our buildings deliver tens of thousands of products to hundreds of countries worldwide,... Show more

Structural Engineer

ActalentToledo, Ohio, USA
$40.00 hourly
Full-time

The Structural Engineer is responsible for designing foundations and structural steel systems supporting glass furnaces, batch plants, and related equipment, while providing technical guidance on s... Show more

Product Quality Engineer

InDepth Engineering Solutions, LLCToledo, OH, us
Full-time

Represent “Voice of the Customer” within the Assembly Plant.Support external quality Key Performance Indicators (KPI) management for achieving targets, driving improvement/corrective actions and es... Show more

Automation Engineer

Amazon.com Services LLCPerrysburg, Ohio, USA
Full-time

Operations is at the heart of Amazon’s business.We are known for our speed, accuracy, and exceptional service.Our buildings deliver tens of thousands of products to hundreds of countries worldwide,... Show more

Senior Automation Engineer

Matrix TechnologiesMaumee, Ohio, United States
$90,000.00 yearly
Full-time

Guided by "The Matrix Way," we value teamwork, collaboration, and fun.Recognized as a Top Workplace, we offer flexible schedules, professional growth opportunities, and market-leading compensation.... Show more

Automation Controls Engineer in Ohio

GpacToledo, Ohio, United States
Full-time

This privately-owned company is rapidly growing and seeking an .CAD, rough or detailed sketches,  and/or notes.For nearly a decade, they have been producing innovative and reliable produc... Show more

Landfill Engineer

Trilon GroupMaumee, Ohio, US
Full-time
Quick Apply

MSG) is a people focused, award-winning, full-service consulting firm that offers a wide array of services including civil and geotechnical engineering, environmental consulting, planning, landscap... Show more

Automation Integrator - EPMS

Albireo EnergyToledo, OH, US
Full-time
Quick Apply

A key member of the Albireo team, the Automation Integrator – EPMS will play a lead technical role in supporting, maintaining, and enhancing Power Monitoring Expert (PME) environments acr... Show more

Project Engineer

OHM AdvisorsToledo, OH, US
Full-time
Quick Apply

Come work for OHM Advisors, the Community Advancement firm.With the singular mission of .We are a team of experts with individual specialties working together, driven to make a difference thro... Show more

Field Engineer

ExterNetworksToledo, Ohio
Full-time

Performs data center and office cabling to support infrastructure changes.Experience in Extending Dmarc from the LEC hand off to Customer server room.Experience with Installing 66 blocks and 110 bl... Show more

Mechanical Support Engineer

Optimal Inc.Toledo, OH, USA
Full-time
Quick Apply

Mechanical engineering role supporting launch + warranty reduction.Analyze customer warranty data/issues.Identify root causes and prevent issues before vehicle launch.Drive fixes back to plant floo... Show more

Launch Support Engineer

MedNational StaffingToledo, OH, US
Permanent +1
Quick Apply

Our client is looking for a Launch Support Engineer - Associate in Toledo, OH! This is a 12-month contract opportunity (possible extension or direct hire for the right candidate).Represent &ld... Show more

Controls Engineer

ReveljobsPerrysburg, Ohio, United States
Full-time
Quick Apply

A growing organization is seeking a skilled.OEM equipment used in global manufacturing environments.This role involves PLC and HMI programming, electrical controls troubleshooting, system support, ... Show more

Dimensional Quality Engineer

MoparToledo, OH
Full-time

The Metrology Quality/Geometry Engineer will lead dimensional project improvements on the vehicle, through part, tooling, or design actions.This position works with metrology center, plant, and val... Show more

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Owens Corning: 2098: Marketing Automation Lead

Owens Corning: 2098: Marketing Automation Lead

LancesoftToledo, OH, US
30+ days ago
Job type
  • Full-time
  • Quick Apply
Job description

Job Title: Marketing Automation Lead

Update: Position will be based in Toledo. Onsite Monday, Tuesday, Wednesday and Thursday with Friday as optional remote day.

Required skills:
  • More than 5 years of email marketing/automation experience

  • Demonstrates a strong understanding of e-mail marketing automation, content development and contemporary technology

  • Prior experience implementing multi-platform digital marketing campaigns, content writing, developing campaigns for B2B companies and working knowledge of Microsoft Dynamics platform or Salesforce

  • Working knowledge of CRM, Microsoft Dynamics, Salesforce, XML, HTML, JSON, ODATA, CSS, Chrome Developer Tools, Power BI, and JavaScript is preferre


PURPOSE OF THE JOB

*** (OC) Technical Insulation is a growth engine for the Insulation Division. Our aspiration is to be THE trusted partner in our markets to create a sustainable future with leading innovative portfolio and commercial leadership. As a major driver for growth in Insulation, NATI has a great opportunity to be a leader and transform our markets to help give our customers and installers the information they want, when they want it, how they want it, and our Marketing Automation Manager will play a big role in leading this digital transformation for NATI

As a marketing automation lead for ***’s Insulation business, you will be responsible for designing, implementing, and managing marketing automation strategies and systems to streamline marketing processes, enhance lead generation, and improve overall marketing effectiveness.

This role involves using automation tools to create automated workflows, manage MA systems, and analyze campaign performance to optimize results. This person will collaborate with stakeholders to build the Marketing Automation infrastructure for the segment.

JOB RESPONSIBILITIES

MARKETING AUTOMATION:

  • Work closely with *** Insulation sales and marketing leadership to define the overall marketing strategy, ensuring it aligns with company goals.

  • Establish and maintain strong relationships with marketing managers, sales managers, and other key stakeholders across Marketing, Digital and GIS (IT) business teams.

  • Manage marketing automation platforms (e.G., Dynamics, HubSpot, Pardot, SFMC, Braze, Emarsys) to ensure proper configuration and functionality.

  • Design, build, and execute automated marketing campaigns across the customer lifecycle, including email marketing, lead nurturing, and other automated workflows.

  • Manage data within the automation platform and integrated technology (e.G., CDP), including segmentation, list management, and data quality.

  • Analyze campaign performance, identify trends, and provide actionable insights.

  • Continuously monitor and optimize marketing automation campaigns for better results.


DIGITAL MARKETING:

  • Collaborate with channel marketing and content marketing to develop and execute digital marketing strategy delivering Commercial/Industrial brand platform value proposition to key customer across relevant channels

  • Support strategy for lead capture and nurturing programs across digital touchpoints

  • Work cross-functionally to align digital marketing tactics to business priorities according to defined product and initiative objectives

  • Execute marketing responsibilities to achieve market-leading customer experience and satisfaction across digital marketing platforms.


JOB ACCOUNTABILITIES

· Marketing Automation Strategy: Work with cross-functional teams to develop marketing strategies that align with business goals.

· Digital Marketing Support: Support and execute digital marketing responsibilities to support key products and initiatives

· Campaign Development and Implementation: Design and execute automated marketing workflows and campaigns. This includes creating email sequences, landing pages, and other automated processes.

· Process Improvement: Implement and manage marketing automation tools & tactics to streamline processes and improve efficiency.

· Continuous Improvement: Gather feedback from stakeholders to continuously refine and improve marketing automation strategies and tactics.

JOB REQUIREMENTS
MINIMUM QUALIFICATIONS:

  • Bachelor’s degree in marketing, business, or related fields.

  • 3+ years of experience in digital marketing roles.

  • 3+ years of experience with platforms like Dynamics, HubSpot, Salesforce, Pardot, SFMC, Braze or Emarsys.

  • Data management and analysis.

  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional team


KNOWLEDGE, SKILLS & ABILITIES:

  • Strong understanding of CRMs like Salesforce, Dynamics and HubSpot and their integration with marketing automation platforms.

  • Ability to identify and address marketing challenges, optimize processes, and improve marketing automation performance.

  • Ability to analyze campaign performance, identify trends, and draw actionable insights from data.

  • Familiarity with project management methodologies and tools.

  • Excellent written and verbal communication skills are needed to collaborate with cross-functional teams (marketing, sales, IT) and stakeholders.

  • Ability to influence and persuade stakeholders to adopt new initiatives and strategies.