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Barn manager • usa
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Senior Manager, Website Merchandising (Pottery Barn)
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Williams-SonomaSan Francisco, CA, US- serp_jobs.job_card.full_time
Web Merchandising Team Member
The Web Merchandising team is a key function in the Direct to Consumer (DTC) organization that collaborates cross-functionally to help Williams Sonoma continue to create an immersive, ecommerce first experience for our consumers. The team drives site merchandising strategy and execution for all categories, collaborating with merchandising to drive site implementation of product and content strategy, consumer experience strategy and optimization as well as with the digital operations team.
You will execute the channel product strategy and visual website merchandising strategy for specific product departments and functional areas of website; execute business strategies and website merchandise strategies to maximize sales and profit; and identify opportunities and recommend new concepts for the channel to enhance the brand.
Responsibilities include :
- Assist in the development of the annual strategy and financial plans of the channel.
- Review plans and eCommerce merchandising goals; develops website merchandise strategies to achieve sales and site KPIs.
- Communicate and sets the site merchandising strategy focusing on product presentation, navigation, and conversion to drive sales and improve customer journey.
- Collaborate and lead enhancements across product pages, overall site design, layouts, imagery, and content.
- Partners closely with merchandising, inventory, creative, marketing and tech to develop and execute site features, landing pages and promotions within the website to drive product sales and engagement.
- Participate in weekly site testing to ensure correct presentation and product data integrity.
- Analyze sales and site KPIs for eCommerce to identify opportunities for the channel.
- Review weekly, monthly sales reports and communicate opportunities and findings to cross channel partners and brand leadership.
- Own product page setup strategy for designated categories and lead team on best-in-class execution.
- Keep abreast of market trends, consumer trends, competition, customer service issues, and eCommerce technology and dynamics to effectively drive the DTC business.
Criteria include :
Our Culture & Values
We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.
People First
Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available :
Continued Learning