Chief marketing officer [h1.location_city]

divh2CoCountant Marketing Copy Strategist / h2pCoCountant delivers controller-led bookkeeping and accounting for startups and growing businesses. Every client gets a dedicated controller, a signed monthly close, and fast answers backed by SLAs. We help founders get decision-ready numbers without hiring an in-house finance team. / ppWe have writers, designers, marketeers and sales teams who can execute. What we need is someone to own the story, connect the dots, and make sure every piece of copy actually makes sense to our market. Right now we struggle to align our service with customer persona, brand positioning and marketing copy. This role will take that responsibility, creating clear positioning and ensuring consistency from ad to landing page to email sequence. / ppMessaging Positioning / pulliBuild and maintain the CoCountant messaging guide (personas, pains, value props, proof points). / liliTranslate product features into crisp, customer-ready benefits that speak to founders, CEOs, and operators. / liliOwn competitive messaging and keep our differentiators sharp. / li / ulpContent Strategy QA / pulliPartner with writers and marketing to make sure ad copy, landing pages, and nurture emails follow a consistent narrative. / liliReview and refine draftsnot just grammar, but whether the page flows, the promise is clear, and the scent from ad to page holds. / liliCreate content briefs so execution teams write with context instead of guessing. / li / ulpConversion Focus / pulliEnsure every landing page has a strong hook, proof, and CTA that matches where the visitor is in the journey. / liliAudit funnels and campaigns for consistency (no more disconnected ads and pages). / liliOwn headline / subhead frameworks for repeatable, on-brand copy. / li / ulpVoice of Customer / pulliInterview customers, gather case studies, and translate their words into social proof. / liliKeep our marketing team aligned to real customer pains (late books, slow closes, messy AR / AP, cash swings). Cross-Functional Enablement / liliSupport Sales with decks, one-pagers, and talk tracks that mirror the website. / liliPartner with Product / Service team to translate new features or add-ons into clear marketing collateral. / li / ulpWhat Success Looks Like / pulliWriters can draft copy that makes sense without the founder stepping in to rewrite. / liliAd copy and landing pages feel connected, with higher conversion rates. / liliMessaging is consistent across website, email, and sales decks. / liliWe have a clear playbook for each persona and stage of the buyer journey. / liliFounder time is freed up from being the default messaging editor. / li / ul / div