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Digital Channel Strategy Leader
At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you. Associated Bank conducts a thorough background check on all new hires. This role leads the enterprise-wide strategy for all customer-facing digital channels across retail, business, and wealth banking. You will shape the future of Associated Bank's digital experience by translating customer insights and market trends into a clear, prioritized roadmap. The role offers significant visibility, influence, and the opportunity to drive innovation at scale.
Job Accountabilities :
- Develop and execute an enterprise digital channel strategy that delivers a connected, consistent customer experience across all retail banking segments.
- Lead innovation and digital delivery through AB Labs, partnering with IT and external technology partners to bring new capabilities to market.
- Own the roadmap, prioritization, and performance of all major customer-facing digital sales and service platforms.
- Leverage customer insights, market research, and competitive benchmarking to continuously improve digital experiences.
- Build, lead, and retain high-performing teams by fostering a culture of development, accountability, and inclusion.
- Partner closely with Marketing, IT, Finance, and business leaders to align digital investments with business outcomes.
- Oversee acquisition planning and integration from a digital channel perspective.
Education & Experience Required :
Preferred :
Why You'll Love Working Here :
At Associated Bank, you'll help shape how millions of customers engage with their finances while... For full info follow application link.
The employment policy of Associated Banc-Corp, and its subsidiaries and affiliates (""Associated"") provides equal opportunity to all persons. We support a diverse and inclusive work environment where colleagues are respected, treated fairly, and given equal opportunities to perform to their fullest potential.