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POSITION: Communications & Content Strategy Specialist (Exempt)

HSU JOB FAMILY CLASSIFICATION: CMPR Specialist I

DEPARTMENT: University Marketing

SUPERVISOR TITLE: Director For University Marketing

FLSA STATUS: Exempt

EXEMPTION: Professional Exemption

LOCATION: HSU Campus, Abilene, Texas

TARGET HIRE DATE: As Soon As Possible

HSU CHRISTIAN STANDARD REQUIREMENT FOR EMPLOYMENT – Candidate must profess a Christian Faith, maintain membership in a local congregation, and respect the values and distinctives central to the historically Baptist values of HSU.

CONTACT INFORMATION: Human Resources 325-670-1259 or

SUMMARY/SCOPE:

A vital leader in the Office of University Marketing, the Communications & Content Strategy Specialist will set and guide the strategy for university communications and marketing content development, including Range Rider, Public Relations and News Media, Crisis Communication, Website Stories, Comm Flows, Print, Signage, and Digital media, and other marketing collateral. The Specialist will be responsible for aligning the development of communications, relevant messaging, and content with the purpose and mission of the institution and ensuring effectiveness of branded content to target audiences. The position will also support the ongoing accuracy and effectiveness of website content by coordinating updates and working with campus partners to keep information current and aligned with the university’s voice.

HSU JOB FAMILY CLASSIFICATION INCLUDES THE FOLLOWING:

ESSENTIAL DUTIES AND RESPONSIBILITIES: These examples do not include all possible tasks & do not limit the assignment of related tasks.

In collaboration with the Director for University Marketing, develop content strategies, communications messaging, and other content planning.

Copywriter and copyeditor for Creative Services.

Develop long-range content communication strategies, content and communications timelines, campaigns, comm flows, and media plans.

Advance the visibility of the University through deadline-driven earned media, web stories and electronic media, including outlets like newsbreak.

Cultivate, manage, and track relationships with news media, the Abilene community, and key campus stakeholders.

Partner with HSU marketing’s primary clients and attend regular meetings with the offices of admissions, advancement, alumni, and athletics to develop, design, and finalize projects for each office.

Research content and provide Historical Accuracy for all Marketing projects.

Collaborate with the Director for University Marketing and the Senior Graphic Designers to brainstorm design and content strategy for Marketing Advertisements.

Attend weekly Marketing meetings to discuss new ideas, and brainstorm, create, and edit current and future processes or projects as a team.

Establish and manage the communication style guide for the university to define the university’s voice and tone.

Develop and prepare canned messaging for internal and external communication, including crisis communication.

Write and edit compelling content, articles, and stories in alignment with University goals and strategies for all outlets, including web, social, and PR.

Serve as the primary campus point-of-contact for all media and head the efforts for press releases to promote HSU in the media.

Solicit, organize, manage, and track on-campus media requests including, but not limited to, expert inquiries, on-camera/on-record interviews, news conferences, and crisis communication.

Develop a document for all HSU personnel to be used in media needs.

Oversee, spearhead, and edit the biannual Range Rider publication, whether executed internally or externally. Working closely with the Director for University Marketing, Director of Alumni Engagement and the Senior Graphic Designers to develop concepts for each edition.

Supervise, mentor, and coach student workers for the areas of Content Strategy.

Work alongside the Social Media & Communications Specialist to create written and digital content for the university.

Create a content calendar for the website stories, aligning with the Social Media & Communications Specialists social calendar.

Coordinate and implement routine website content updates, with a focus on copywriting and longer-form edits. Lead quarterly reviews with campus partners to ensure key pages remain accurate, current, and aligned with university messaging.

Use the Social Media & Communications Specialist to assist in written projects for the university.

SUPERVISORY RESPONSIBILITIES:

There are no supervisory responsibilities for this position, except for student workers.

COMPETENCIES: This is your opportunity to demonstrate how your education and/or experience in your current or previous job relates to each function of this position.

Interview decisions are partially based on this information.

On a separate sheet of paper, write a paragraph for each competency listed below describing your background and qualifications in each area.

To perform the job successfully, an individual should demonstrate the following competencies.

Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.

Communications - Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.

Quality Management - Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.

Strategic Thinking - Develops strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.

Judgement - Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

KNOWLEDGE, SKILLS, & ABILITIES (Language, Mathematical, Reasoning and Computer Skills):

LANGUAGE SKILLS: Ability to read, analyze, and interpret the most complex documents. Ability to respond effectively to the most sensitive inquiries or complaints. Ability to write speeches and articles using original or innovative techniques or style. Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors.

MATHEMATICAL SKILLS: Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

REASONING ABILITY: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

COMPUTER SKILLS: To perform this job successfully, an individual should have knowledge of Word Processing software; Spreadsheet software; Project Management software and Order processing systems.

EDUCATION/EXPERIENCE:

Bachelor’s Degree required. Ideal candidate will have earned a bachelor’s degree from an accredited, four-year college or University with a preferred concentration or major in Journalism, Public Relations, Integrated Marketing, Mass Communication, English, or other related communication field.

5 years of professional experience in Journalism, PR, or related Communications field preferred.

3 years of experience in social media management preferred.

Must be very detail-oriented, highly organized, hard-working and efficient.

Must be able to meet deadlines and multi-task in a high-volume service area.

Must be an excellent communicator in both written and verbal forms.

The above requirements will be validated through the written competencies provided by the applicant in addition to the interview process and reference checks regarding past employment experience, etc.

CERTIFICATES, LICENSES, REGISTRATIONS:

None are required for this position at this time.

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit or stand, walk, use hands to finger, handle, or feel, reach with hands and arms and talk or hear.

The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

Specific vision abilities required by this job include close vision.

This job is sedentary in nature. Must be able to sit for long periods of time while performing office functions. Will have a standing desk available.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions.

The noise level in the work environment is usually moderate.