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The Content Marketing Manager will lead content strategy, development, and distribution across digital channels to elevate BaRupOn's brand, drive engagement, and support business growth. This role will oversee creation of blogs, case studies, email campaigns, social content, white papers, and web copy. The ideal candidate is a creative strategist with excellent writing skills and experience in B2B or infrastructure-related content.
Key Responsibilities
Develop and execute multi-channel content strategies aligned with brand messaging and marketing goals
Plan, write, and edit original content including blogs, articles, case studies, press releases, email campaigns, and landing pages
Collaborate with design, comms, and project teams to produce engaging and technically accurate content
Maintain and optimize website content for SEO, clarity, and brand consistency
Manage editorial calendar and ensure timely delivery of content campaigns
Analyze content performance metrics and adjust strategy based on data and engagement
Coordinate with media and communications team on integrated campaigns
Contribute to video scripts, social copy, and multimedia content as needed
Qualifications
Bachelor's degree in Marketing, Communications, English, or related field
3–5 years of experience in content marketing, digital marketing, or editorial roles
Strong portfolio of written content (blogs, white papers, newsletters, etc.)
Familiarity with SEO, WordPress, Google Analytics, and email marketing tools
Ability to translate technical subjects into compelling, readable content
Detail-oriented, deadline-driven, and collaborative
Preferred Skills
Experience in energy, construction, sustainability, or infrastructure sectors
Graphic content or video scripting background a plus
Familiarity with AI content tools, HubSpot, or content automation platforms
Benefits
Health, dental, and vision insurance
401(k) with company match
Paid time off and holidays
Creative freedom and ownership of brand voice
Career growth in an innovative energy and infrastructure company