Content marketing [h1.location_city]

B2B Marketing Professional

Our client is an international platform dedicated to enhancing how people experience stories and places. Since its establishment in 2006, the company has been creating digital tools that help visitors explore and interact with destinations in more meaningful ways. Their solutions include guided tour apps, location-aware experiences, virtual tours, web and mobile applications, audio content, and gamified activities.

They collaborate with a wide range of partnerssuch as museums, cultural institutions, parks, heritage sites, and city organizationsto strengthen how these groups share information and engage with their audiences.

Over the years, the company has broadened its global footprint through targeted acquisitions and continuous product development. In 2020, they introduced a new brand identity that aligns with their mission to support organizations in telling their stories and enriching visitor experiences.

Founded : 2006 Core Expertise : Digital tools for cultural and visitor destinations, mobile and web experiences, audio-based guides, and online content solutions.

Overall purpose and responsibilities of the role :

We are seeking an experienced B2B marketing professional who can independently manage and execute high-quality marketing projects.

This is a hands-on role requiring a balance of strategy, execution, and project management across website content, print collateral, case studies, email campaigns, and other marketing deliverables.

The ideal candidate is proactive, creative, and can work as an equal with senior team members, taking ownership of projects from concept to delivery.

Duties and Responsibilities :

Content Creation & Strategy :

Develop, write, and optimize copy for website pages, brochures, PDFs, and case studies.

Collaborate on landing pages and contribute to Conversion Rate Optimization (CRO) strategies.

Plan, draft, and manage marketing collateral for product launches and updates.

Create storyboards for videos and coordinate production requirements.

Work with the SEO specialist to ensure content is optimized and aligned with keyword strategies.

Project Management :

Independently manage marketing projects from initiation to delivery.

Set deadlines, communicate clearly, and follow up with managers, teams, and external suppliers.

Coordinate with external designers and suppliers to achieve high-quality outputs.

Track project progress using Shortcut and communicate updates via Slack and Google Suite.

Collaboration & Reporting :

Collaborate closely with Sales, Product, Customer Success, and Design teams.

Report directly to Glen while working autonomously with the broader team.

Provide weekly updates on marketing activities via video or written reports.

Quality & Execution :

Ensure marketing materials are visually appealing, brand-compliant, and effective.

Maintain high standards of execution with an eye for design, even if not creating the design directly.

Focus primarily on B2B SaaS content, not social media marketing.