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Content marketing • syracuse ny

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Product Marketing Manager

Product Marketing Manager

SwoogoSyracuse, NY, US
[job_card.full_time]
Swoogo's marketing team is on the hunt for a Product Marketing Managersomeone who's equal parts storyteller, strategist, and market detective. You thrive on translating product capabilities into cle...[show_more][last_updated.last_updated_variable_days]
Content Producer

Content Producer

Sinclair Inc.Syracuse, NY, United States
[job_card.full_time]
WSTM / WSTQ / WTVH has an immediate opening for a creative Content Producer! In this role, you will be responsible for the day-to-day production of our newscasts. This position will also work closely wi...[show_more][last_updated.last_updated_30]
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Marketing Adjunct

Marketing Adjunct

Onondaga Community CollegeSyracuse, NY, United States
[job_card.full_time]
About Onondaga Community College : .Onondaga Community College, located in Syracuse, NY, is a college of the State University of New York (SUNY) system and one of 30 locally sponsored community colle...[show_more][last_updated.last_updated_variable_days]
Digital Marketing Coordinator

Digital Marketing Coordinator

Angel City VASyracuse, NY, United States
[job_card.full_time]
The Digital Marketing Coordinator will be responsible for developing, implementing, and optimizing social media ad campaigns to expand our reach and increase engagement with our B2B and B2C audienc...[show_more][last_updated.last_updated_variable_days]
Email Marketing Specialist

Email Marketing Specialist

PavagoSyracuse, NY, US
[job_card.full_time]
Our client is seeking an Email Marketing Specialist to plan, build, and optimize email campaigns that drive engagement, nurture leads, and increase conversions. This role combines creative copywriti...[show_more][last_updated.last_updated_variable_days]
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Netflix Content Tagger

Netflix Content Tagger

TradeJobsWorkforce13225 Syracuse, NY, US
[job_card.full_time]
Help us succeed as our next Netflix Content Tagger to gain knowledge of company offerings to better serve clients, manage daily responsibilities with a focus on quality and efficiency, and adapt to...[show_more][last_updated.last_updated_30]
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Marketing Specialist

Marketing Specialist

Maker LabSyracuse, NY, US
[job_card.full_time]
Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up.Maker Lab'...[show_more][last_updated.last_updated_30]
Marketing Operations Manager

Marketing Operations Manager

GrowthAssistantSyracuse, NY, US
[job_card.full_time]
GrowthAssistant is looking for a detail-oriented and technically skilled Marketing Operations Manager to join our growing team. If you have a strong background in marketing systems, automation, and ...[show_more][last_updated.last_updated_variable_days]
Digital Content Marketing Specialist

Digital Content Marketing Specialist

Syracuse UniversitySyracuse, NY
[job_card.full_time]
As part of the Maxwell School’s Communications and Media Relations team, reporting to the Assistant Director for Digital Communications, the Digital Content Marketing Specialist manages the school’...[show_more][last_updated.last_updated_variable_days]
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Content Writer

Content Writer

TradeJobsWorkForce13221 Syracuse, NY, US
[job_card.full_time]
Content Writer Job Duties : Writing Take podcast episodes and turn them into amazing blogs, L...[show_more][last_updated.last_updated_30]
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Marketing Specialist

Marketing Specialist

Coca ColaCamillus, NY, USA
[job_card.full_time]
Join the Coca Cola team and be part of a world-renowned company committed to sustainability, diversity, and innovation.As a Marketing Specialist, you will work with a team to develop and execute ma...[show_more][last_updated.last_updated_30]
Marketing Representative

Marketing Representative

Institute of Inspection, Cleaning and Restoration CertificationLiverpool, NY, United States
[job_card.full_time]
PuroClean, a leader in emergency property restoration services, helps families and businesses overcome the devastating setbacks caused by water, fire, mold, biohazard, and other conditions resultin...[show_more][last_updated.last_updated_variable_days]
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Marketing Account Manager

Marketing Account Manager

LagoSyracuse, NY, US
[job_card.full_time]
Lago is seeking an experienced and dynamic Account Manager to join our team.In this vital role, you will be responsible for managing and nurturing relationships with our clients, ensuring their sat...[show_more][last_updated.last_updated_variable_days]
Marketing Representative

Marketing Representative

PuroCleanSyracuse, NY, US
[job_card.full_time]
PuroClean, a leader in emergency property restoration services, helps families and businesses overcome the devastating setbacks caused by water, fire, mold, biohazard, and other conditions resultin...[show_more][last_updated.last_updated_variable_days]
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Product Marketing Manager

Product Marketing Manager

KatalonSyracuse, NY, US
[job_card.full_time]
Founded in 2016, Katalon is the leading provider of a modern, comprehensive quality management platform.Katalon Platform enables quality assurance, DevOps, and software teams of any size to deliver...[show_more][last_updated.last_updated_30]
Head of Marketing

Head of Marketing

SnapdocsSyracuse, NY, US
[job_card.full_time] +1
Snapdocs is a rapidly growing company that is disrupting the residential mortgage market, bringing scalable and sophisticated software to a pillar of the US economy that still relies on fax machine...[show_more][last_updated.last_updated_variable_days]
Content Producer

Content Producer

Sinclair Broadcast GroupSyracuse, New York, USA
[job_card.full_time]
WSTM / WSTQ / WTVH has an immediate opening for a creative Content Producer! In this role, you will be responsible for the day-to-day production of our newscasts. This position will also work closely wi...[show_more][last_updated.last_updated_30]
Marketing Coordinator

Marketing Coordinator

SECUREIT TACTICAL, INCSyracuse, NY, US
[job_card.full_time]
SecureIt Tactical is currently recruiting a Marketing Coordinator to join our team, reporting to the Marketing Director.In this role, you will be responsible for assisting and / or leading core marke...[show_more][last_updated.last_updated_30]
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Product Marketing Manager

Product Marketing Manager

HealthEquitySyracuse, NY, US
[job_card.full_time]
At HealthEquity, you'll help millions of members confidently manage their health and financial wellbeing.As a Product Marketing Manager, you'll drive awareness, activation, and conversion for key p...[show_more][last_updated.last_updated_30]
Product Marketing Manager

Product Marketing Manager

SwoogoSyracuse, NY, US
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[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Product Marketing Manager

Swoogo's marketing team is on the hunt for a Product Marketing Managersomeone who's equal parts storyteller, strategist, and market detective. You thrive on translating product capabilities into clear, compelling narratives that resonate with real people. If you love diving into ICPs, personas, and competitive research, and then bringing those insights to life in messaging that cuts through the noise, you'll fit right in.

You believe product marketing isn't just about features, it's about outcomes. You know how to frame value in a way that drives both excitement and adoption, whether through a sales conversation or directly inside the product. You get excited about Product-Led Growth strategies, from building onboarding flows that accelerate time-to-value, to crafting in-app messaging that nudges customers toward deeper adoption, to uncovering insights from usage data that fuel expansion.

At Swoogo, we're passionate about building events that bring people togethernot as a transaction, but as a genuine connectionand that fuels your energy. You believe people don't buy software, they buy better ways to succeed, and you're eager to arm our teams and customers with the knowledge to do just that.

You'll collaborate with Product & Engineering, Sales, Enablement, and CX to make sure our story lands consistently in the market. You're a communicator, a collaborator, and a self-starter who thrives in fast-paced environments. Reporting to the Senior Director of Product Marketing, you'll play a key role in shaping how we launch, scale, and differentiatewhile also making sure the product itself tells the story through every click and interaction.

About The Role

In this role, you will :

  • Translate product capabilities into customer value propositions that drive sign-ups, activations, and expansions.
  • Partner with Demand Gen to create campaigns that tie product value to pipeline and revenue.
  • Analyze user journey metrics (activation, adoption, conversion, churn) to identify friction points and opportunities.
  • Contribute to positioning and messaging for Swoogo's platform, ensuring it resonates with our ICPs and differentiates Swoogo in the market.
  • Own product launches from end-to-end in collaboration with Product & Engineering, Sales, Marketing, and CX (positioning ? messaging ? sales enablement ? measurement).
  • Create sales enablement resources (key messaging, battlecards, sales decks, landing pages) that help our teams close deals faster and smarter.
  • Conduct market, competitive, and customer research to uncover insights that shape product roadmap and GTM strategy. Package insights up for sales and update regularly.
  • Translate technical features into compelling content (blog posts, web copy, videos, webinars) that highlight customer outcomes and product ROI.
  • Enable internal teams (Sales, CX, Marketing) with consistent, up-to-date product knowledge and competitive intelligence.
  • Build strong relationships with Product & Engineering teams to bring the voice of the market into roadmap decisions.
  • Design and optimize onboarding flows, freemium trials, or product tours to improve time-to-value.
  • Work with in-app engagement and messaging platforms (Appcues) to educate and convert users.

What You've Done Before

  • 35 years of B2B SaaS product marketing experience, with hands-on involvement in Product-Led Growth (PLG) strategies.
  • Success supporting GTM motions for product launches and driving adoption post-launch.
  • Has supported a multi-product organization.
  • Strong storytelling skillsyou can distill technical concepts into crisp, compelling messaging.
  • Experience creating sales enablement content that empowers teams to win.
  • Experience designing and optimizing onboarding flows, freemium trials, or product tours to improve time-to-value.
  • Familiarity with marketing and sales tools (Hubspot, Salesforce, Highspot, or equivalents).
  • Track record of collaborating with Product, Sales, and Marketing to deliver results.
  • Excellent written and verbal communication skills; you can adapt tone and format to audience and channel.
  • Ability to manage multiple projects in a fast-paced, collaborative environment.
  • Comfort using market research, win / loss analysis, and data to guide strategy and decisions.

    • It'd Be Great If You've Done This

  • Experience in the event technology or martech space.
  • Familiarity with in-app engagement and messaging platforms (Appcues, Pendo, WalkMe, or similar).
  • Familiarity with analyst relations and how to influence category leadership.
  • Experience supporting industry events.
  • Knowledge of project management platforms such as Asana or Notion.

    • Swoogo & How We Work

    Learn more about Swoogo, how we work, and our Perks & Benefits.