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Content marketing • wilmington nc
Digital Marketing Specialist
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Job Description
Job Description
Benefits :About the Role
Growth-Minded? Performance-Obsessed? Youll Fit Right In.
At Tayloe / Gray, we blend smart strategy, sharp creative, and data-driven execution to help brands outperform in their industries. As a Digital Marketing Specialist, youll join a fast-moving team that thrives on results, solves real business problems, and treats clients like long-term partners.
This role is ideal for someone whos ready to go beyond button-pushing. Youll get hands-on experience across platforms like Google Ads, Meta, LinkedIn, Amazon, and TikTokand real exposure to strategy, testing, creative collaboration, and performance optimization. If youre hungry to grow, energized by analytics, and excited to make your mark, this is the place.
What You'll Do
- Plan, build, and optimize paid media campaigns across search, shopping, and social platforms
- Analyze data and turn insights into actionable strategies
- Test creative, messaging, audience segments, and bidding strategies to improve performance
- Work closely with account managers, strategists, and creatives to deliver results that matter
- Track and report performance using GA4, Looker Studio, and native dashboards
- Contribute to monthly / quarterly client presentations and performance reviews
- Stay current on platform updates, trends, and best practices
- Experience : 24 years managing paid media (agency or in-house); we value mindset as much as resume
- Familiarity with Google Ads, Microsoft Ads, Meta Ads Manager, Amazon Advertising, LinkedIn, and TikTok
- Exposure to Google Analytics (GA4), Looker Studio, or other reporting tools
- Sharp problem-solver with strong organizational skills and attention to detail
- Comfortable translating data into insights and communicating performance to clients
- Bachelors degree in Marketing, Business, Communications, or related field is a plusnot a requirement
- Real clients. Real campaigns. Real impact.
- Room to grow : mentorship, learning opportunities, and a clear career path
- Flexible work environment (onsite, hybrid or remote)
- Supportive team culture that values both hustle and balance
- Competitive pay, performance bonuses, and opportunities for advancement
- Exposure to strategy, creative, and executionnot siloed work
- Competitive salary and performance-based bonuses
- Comprehensive health insurance
- 401(k) with employer match
- Generous PTO and paid holidays
- Continued education, certifications, and training
- Flexible work options (on-site, hybrid, or remote)
- Company-provided tech and software
- Monthly team lunches, celebrations, and random acts of fun
- Regular lunch & learns to keep ideas flowing
What We're Looking For
Why You'll Love Working Here
Benefits + Perks Youll Receive :
Sound Like a Fit?
If youre ready to grow fast, learn constantly, and do work youre proud of, apply today and bring your curiosity, drive, and creativity to the team at Tayloe / Gray. Visit tayloegray.com / careers / to learn more or apply directly to careers@tayloegray.com.
Tayloe / Gray is an Affirmative Action & Equal Opportunity Employer
We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.