Content marketing manager [h1.location_city]

Digitate™ leverages machine learning and AI (artificial intelligence) to intelligently manage IT and business award-winning product, ignio™, is a cognitive automation solution that helps IT rapidly identify and remediate outages in minutes

We’re looking for an experienced content strategist to join our team and lend a human touch to some of the most complicated corners. You will be at the forefront of groundbreaking initiatives and play a crucial role in the use of content strategy to drive business results. You’ll work on everything from awareness-content-building to AI content implementation, with the primary goal of driving our key messages to market, communicating information effectively and efficiently, and creating a positive experience for our users.

Orchestration of content will be a huge part of the job. You will strike the right balance between creation and orchestration of content. You will spread the content between Top of the funnel, middle of the funnel and bottom of the funnel content. Our product marketing managers create a lot of content. You will guide them to create relevant content, provide structure and editing services for their content.

If you are a self-starter that requires little direction. Along with the energy, passion to win and resilience to work in a large start up, you will be comfortable rolling up your sleeves and getting your hands dirty analyzing data, testing, iterating and creating best- in- class content practices to move the needle in your market. As the content lead your core focus will be to optimize the customer experience across digital channels, delivering the right message and content, at the right time, on the right channel. As a core member of the marketing team, you’ll work closely with product, corporate, executive, digital and PR managers to develop new creative and content as well as with digital marketing analytics to understand what’s working, what’s not, providing breakthrough recommendations on how to turn data into assets that meet the needs of customer across their journey and drives then down the le for a marketer with 7+ years of experience you should demonstrate prior ownership of Social, Web and Internal marketing or other communication channels. This is an outstanding opportunity for someone who has an established background in content marketing to take ownership of content development in a progressive environment.

Content Manager, responsibilities :

Develop and execute a comprehensive awareness content strategy across all of Digitate’s products and solutions.

Be part of a team to shape and deploy a holistic digital content architecture (. content strategy, content guidelines) along selected design & structural elements globally for website & social media content / assets, application notes & data sheets, brochures & briefs, videos & trainings.

You’ll brief agencies to create content generation for B2B campaigns including the development of Thought leadership materials, campaign content for multiple personas blogs and support vertical marketing including; emails, white papers, web page development, business case video development, and publisher opportunities

Work in a strong collaboration with our divisions, sales & marketing functions as well as central functions and bring to life a fitting and coordinated framework for Digitate’s digital content.

Ensure content is SEO optimized by working with relevant digital marketing teams

Continuously looking for ways to improve website, content and digital properties based on personas, customer insights and journey mapping.

Work closely with the social team to ensure content is contextual relevant and meeting ‘moments of need’ for the customer

Basic Qualifications

7 years of minimum related full-time experience in help or support content, user education content, technical writing, or content strategy

BA / BS or equivalent in communication, linguistics, information sciences, or similar field

Strong short form writing and copy-editing skills

Excellent communication skills, both written and verbal

Comfortable working in a dynamic and fast-evolving environment, with the capacity to adapt to changing projects

Writing portfolio with support or user education content, direct or transactional emails, style guides, etc.

Preferred Qualifications :

Strong understanding of SEO and other digital marketing strategies

Ideally 7+ years’ experience in a website and digital management role @ agency or client. PR / Communications experience would be an advantage.

Experience working with cross functional and global teams

Good understanding of current content marketing trends including the use of AI based tools

7+ years’ experience in an editorial, , content production or social media role.

Knowledge of current cultural and tech trends

Demonstrated experience working independently to drive multiple projects and adapting to a changing environment.

Digitate is proud to be an equal opportunity and affirmative action employer. We are committed to an inclusive workplace, and believe that a diversity of perspectives, abilities, and cultures is a key to our success. Qualified applicants will receive consideration without regard to race, color, ancestry, religion, sex, national origin, citizenship, marital status, age, sexual orientation, gender identity, gender expression, veteran status, or disability. All offers are contingent upon passing a criminal history and other background checks where it's applicable to the position.

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