Creative writing [h1.location_city]

WMP Eyewear is a fast-growing DTC eyewear brand where

paid media is a core growth driver . We’re looking for a

Paid Creative Strategist

to own paid creative performance across Meta, TikTok, and Google — from concept through iteration.

This role is for someone who deeply understands

hooks, copy, and creative testing inside modern ad algorithms

and knows how to turn insights into high-performing ads.

What You’ll Own

Own

hook iteration and messaging strategy

for paid ads

Select, prioritize, and refine

paid ad concepts

based on performance and testing strategy

Create clear ad iteration briefs for graphic designers and content creators

Review and refine paid creative in partnership with the Creative Manager

Own paid creative direction across

Meta, TikTok, and Google

Continuously test, learn, and iterate to improve performance

What We’re Looking For

Extremely strong copywriter :

hooks, headlines, and angles are a core strength

Proven

DTC / eCommerce experience

(required)

Deep understanding of

Meta ads and how the Meta algorithm works

Hands‑on experience creating and iterating paid creative (not just managing agencies)

Strong creative judgment with a performance mindset

Comfortable moving fast, testing often, and making data‑informed decisions

Why This Role Matters

This role has

real ownership and real impact . You’ll sit at the intersection of creative and performance and directly influence growth.

Why Join Us?

Opportunities for career growth and development – we’re growing very quickly!

Flexible schedule : 8‑hour shift (choose your start time & end time : 8 : 00–4 : 00, 8 : 30–4 : 30, or 9 : 00–5 : 00)

Friday Flex – We wrap up an hour early on Fridays so you can enjoy a little extra weekend time.

Comprehensive medical, dental, and vision insurance

Generous PTO, plus extra Birthday & Anniversary PTO and 11 paid holidays

A complimentary pair of sunglasses every month

Seniority Level

Mid-Senior level

Employment Type

Full‑time

Job Function

Marketing

Industries

Retail Apparel and Fashion

Referrals increase your chances of interviewing at WMP Eyewear by 2x

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