Crm analyst [h1.location_city]

Senior Analyst, CRM Campaigns

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply! Scotts Miracle-Gro is seeking an experienced and highly motivated Senior Analyst, CRM Campaigns to manage the strategy, planning and execution of our marketing campaigns across channels (Email, SMS, app). This role is critical to driving direct consumer engagement across the SMG enterprise : Scotts Miracle-Gro, Scotts, Miracle-Gro, AeroGarden, etc. The Sr. Analyst will report to the CRM Manager and work closely with cross-functional teams and agency partners to own the end-to-end marketing campaign process. The ideal candidate has deep, hands-on expertise in marketing automation strategy and platforms, a passion for content planning and brand storytelling, and a proven track record of optimizing campaigns through rigorous personalization and segmentation strategies.

What You'll Do :

• Campaign Strategy & Execution
• Own the end-to-end strategy, development, and execution of day-to-day Email and SMS marketing campaigns, ensuring alignment with brand goals and content calendars across the enterprise branded house.
• Manage campaign build, testing, and deployment using our primary Email Service Provider (ESP), SMS tool, or Marketing Automation Platform (e.g., Salesforce Marketing Cloud, Klaviyo, Attentive, etc.).
• Lead content & creative coordination and briefing, working with creative / content teams and agency partners to develop and design assets, ensuring all communications ladder up to business goals, CRM strategy and brand guidelines.
• Collaborate closely with the CRM Data Analyst to translate advanced customer segments and insights into actionable campaign strategies, ensuring campaigns deliver highly relevant, personalized content across Email and SMS to maximize engagement and conversion.
• Develop and implement landing page strategy & development to ensure a seamless and optimized customer journey from message to conversion.
• Maintain a rigorous quality assurance (QA) process for every campaign, ensuring accuracy in segmentation, personalization, linking, and rendering across all major devices and email clients.
• Optimizations & Channel Growth
• Drive A / B testing & optimizations across subject lines, copy, send times, and creative to continuously improve key campaign metrics (open rates, CTRs, conversions).
• Serve as the expert on Email & SMS best practices, including deliverability, sender reputation, inbox placement, and data privacy compliance (CAN-SPAM, GDPR, TCPA).
• Monitor industry trends & insights within the Email and SMS landscape and proactively recommend new technologies, formats, and strategies to maintain channel excellence and engagement.
• Partner closely with the CRM Data Analyst to interpret and report on campaign performance and core KPIs, translating data into actionable insights.

What You Bring :