Crm developer [h1.location_city]

Associate Manager, CRM

San Francisco, CA

At Rothys, we know theres a better way to do business, and it starts by putting the planet and its people first. More than 200 million single-use plastic bottles and 715,000 pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel.

Striving for zero waste, we combine 3D knitting technology and handcrafted assembly to create machine washable styles that dont compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go.

At Rothys, building a sustainable future is at the heart of everything we do. We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly-owned factory, and are growing our community every day.

About the team :

Masters at blending art and science to drive sales, our Digital Commerce team combines creative thinking with analytics to deliver an industry-leading experience across our digital platforms. This team works closely with the Marketing and Merchandising teams to bring product stories to life in an impactful wayand partners hand-in-hand with our Digital Experience team to explore new areas of opportunity in our e-commerce ecosystem. These industry experts also stay on the lookout for the latest digital commerce trends.

About the role :

Rothys is looking for an Associate Manager, CRM to to lead the day-to-day execution and long-term optimization of our Email and SMS marketing channels. This role sits at the intersection of creativity and data, strategy and execution, and will play a pivotal role in shaping and scaling our owned marketing channels to drive customer engagement, retention, and lifetime value.

In this role, youll own campaign execution, audience segmentation, performance analysis, and lifecycle optimization. With a strategic mindset and a hands-on approach, youll work closely with brand, creative, e-commerce and vendor partners to create compelling communications that strengthen customer relationships and drive retention.

What youll do :

Own end-to-end campaign execution for Email and SMS marketingincluding reading product performance and identifying campaign opportunities, segmentation, Email and SMS campaign builds, QA, deployment, and performance tracking

Maintain and evolve the marketing calendar across retention channels in partnership with cross-functional teams

Partner with brand, e-commerce, and creative teams to bring timely, on-brand messages to life across email and SMS

Lead segmentation and customer targeting strategies to improve personalization and campaign performance

Manage and execute lifecycle programs such as Welcome, Post-Purchase, and behavioral triggers

Design and implement A / B and multivariate testing across retention campaigns to improve engagement and yield

Analyze campaign and channel performance, providing insights and recommendations to internal stakeholders and leadership

Collaborate with platform partners (e.g., Ometria, Attentive, Movable Ink) to enhance retention marketing capabilities

Continuously improve internal processes and workflows for efficiency, accuracy, and scalability

Champion CRM marketing best practices and customer-first strategies within the broader organization

You are :

Highly organized with strong project management skills and a keen attention to detail

Someone with a growth mindset who is eager to learn new technologies, tools, and skills as the retention marketing landscape evolves.

Skilled at synthesizing data into actionable insights and clearly communicating your findings and recommendations

An effective communicator with a collaborative mindset, with experience working cross-functionally with brand, e-commerce, and creative teams

Deeply curious, always testing, learning, and striving for continuous improvement

A self-starter who thrives in a fast-paced, dynamic environment

You have :

35 years of experience in Email, SMS, or Retention Marketing, with hands-on ownership of campaign execution and optimization

A plus if you have experience with our marketing technology platforms (e.g., Ometria, Attentive, Movable Ink)

Familiarity with customer journey mapping and lifecycle campaign development

Knowledge of email best practices, segmentation strategies, and performance metrics

Prior experience in fashion, retail, or sustainability-focused brands

Experience with HTML / CSS for email preferred

Our benefits :

Generous paid time off

401k matching

Comprehensive health plans for you and your family

Supplemental mental health benefits

Monthly wellness reimbursement

Dog friendly offices

Employee Discount Program!

Pay range :

$82,000 - $96,000 annually

Base pay is one part of the total rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses / incentives, as well as a comprehensive benefits package.

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