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Demand planner • rochester ny
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On-Demand Parcel Courier
United Parcel ServiceEast Rochester, New York, USDemand Generation Manager
VirtualVocationsRochester, New York, United States- serp_jobs.job_card.full_time
A company is looking for a Demand Generation Manager to lead strategic efforts in building a new opportunity pipeline.
Key Responsibilities
Develop and execute integrated demand generation campaigns across various marketing channels
Manage spend on paid channels to drive qualified leads and optimize cost per lead (CPL)
Monitor and report on campaign performance with detailed tracking of relevant KPIs
Required Qualifications
5+ years of experience in growth or demand generation at a B2B, subscription-based software company
Extensive experience in developing demand generation campaigns and executing digital marketing strategies
Proven experience in lead nurturing and pipeline acceleration programs
Strong reporting capabilities with a focus on performance optimization
Experience leveraging marketing automation tools, specifically Hubspot