Designer [h1.location_city]
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Designer • los angeles ca
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Visual Designer
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Happiest Baby, Inc.Los Angeles, CA, United States- [job_card.full_time]
Our Mission :
Happiest Baby is looking for a passionate, highly versatile Graphic Designer to lead visual storytelling across every brand touchpoint. Based in Los Angeles, this individual will be a team of onesupported by external contractors and creative agenciesand will own the full design process from concept to execution.
Your Role :
This role is responsible for developing assets across packaging, website, digital marketing, retail, brand campaigns, and motion content. Youll collaborate closely with our Founders, Marketing Team, and cross-functional partners to uphold and evolve the brands identity. The Graphic Designer supports both our direct-to-consumer (DTC) business and our growing B2B initiatives, including our Employee Benefit Program, Health Partnerships, and Medical Affairs.
This role also owns the development of motion assetsincluding short-form video, animated ads, and TikTok contentto support performance marketing and brand storytelling across channels.
Duties and Responsibilities :
- Lead Brand Design Direction : Work with Founders, VP Marketing, and Director of Marketing to evolve and uphold the creative vision for Happiest Baby.
- Own Asset Development Across Channels : Conceptualize, design, and deliver assets for email, paid media, organic social, influencer kits, printed collateral, and retail displays.
- Motion Design Ownership : Develop and edit motion assetsincluding animated ads, social videos, and TikToksthat drive engagement and reflect brand tone. Partner with media and content teams to optimize for performance and platform.
- Packaging Oversight : Own artwork development for all product packaging, partnering with Product, Regulatory, Ops, and external print vendors to ensure accuracy and excellence.
- Creative Concepting : Develop mood boards, creative wrappers, competitive audits, and other visual strategy tools that bring brand and campaign briefs to life.
- Cross-Functional Collaboration : Work with DTC and B2B teamsincluding performance marketing, CX, sales, and partnershipsto ensure creative supports business priorities.
- Website Design : Design PDPs, landing pages, homepage refreshes, and promotional modules; deliver wireframes and visual assets to developers.
- Vendor & Agency Collaboration : Work closely with our external creative agency, media partners, and production vendors to deliver performance-driven and on-brand assets.
- Creative Project Management : Manage project timelines, priorities, and production schedules to meet deadlines across multiple departments.
- Photoshoot & Content Direction : Partner with the Founders and Brand team to concept, plan, and direct brand photoshoots that reflect Happiest Babys aesthetic and product benefits.
- Stakeholder Communication : Present creative concepts and final work to leadership and cross-functional teams, incorporating feedback while maintaining creative integrity.
Qualifications :
Perks :
Salary Range : $60,000 - $90,000
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