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Business Development Manager – Regenerative & Concierge Medicine
Position Summary
The Business Development Manager – Regenerative & Concierge Medicine is responsible for driving revenue growth, expanding strategic partnerships, and building sustainable referral channels for a regenerative medicine / concierge-style practice. This role focuses on identifying and closing new business opportunities, optimizing patient acquisition funnels, and deepening relationships with high‑value partners (physicians, clinics, employers, and community influencers).
Key Responsibilities
Growth strategy & planning
Develop and execute a comprehensive business development strategy to grow patient volume and service-line revenue in regenerative and concierge medicine.
Analyze market trends, competitive landscape, and patient demographics to identify new opportunities, niches, and service offerings.
Revenue & pipeline management
Build, manage, and report on a robust pipeline of prospective referral sources, partners, and corporate accounts.
Set and track KPIs (leads, conversions, referral volume, average revenue per patient) and adjust strategy based on performance data.
Partnerships & referral networks
Identify, target, and onboard new referral partners (PCPs, specialists, sports med, wellness clinics, med spas, physical therapy, and mental health practices).
Develop and maintain strong relationships with existing partners through regular touchpoints, education sessions, and co‑marketing efforts.
Concierge / high‑touch patient acquisition
Design and implement high‑touch outreach strategies for concierge and cash‑pay clients, including executives, athletes, and longevity-focused patients.
Collaborate with clinical and front‑office teams to ensure a seamless experience from initial inquiry through treatment and follow‑up.
Marketing collaboration
Partner with marketing to align campaigns, events, and digital funnels with business development goals, including messaging for regenerative medicine and concierge offerings.
Represent the practice at conferences, community events, employer wellness events, and targeted networking opportunities.
Internal alignment & enablement
Work closely with clinical leadership, operations, and finance to ensure offerings, pricing, and capacity align with market demand and growth objectives.
Create and maintain sales enablement materials (presentations, one‑pagers, referral guides, case examples) tailored to different partner segments.
Reporting & performance
Provide regular reporting on pipeline, closed-won deals, referral trends, and ROI of business development initiatives.
Use CRM or practice management / analytics tools to maintain accurate records of all outreach, meetings, and opportunities.
Qualifications
Experience
Minimum 5 years of business development experience in healthcare, with a strong preference for regenerative medicine, concierge medicine, integrative medicine, or closely related cash‑pay / fee‑for‑service models.
Demonstrated proven track record of meeting or exceeding revenue, growth, and partnership targets.
Experience building and managing referral networks and B2B relationships (physician groups, wellness centers, employers, or similar).
Industry background
Direct experience working in concierge medicine or an adjacent environment (e.g., executive health, private-pay specialty clinics, med spa / anti‑aging, sports performance, or integrative / functional medicine).
Strong understanding of patient acquisition dynamics in cash‑pay and hybrid insurance / cash practices.
Skills & competencies
Exceptional relationship‑building, communication, and presentation skills with both clinical and non‑clinical stakeholders.
Strategic thinker with strong analytical skills; comfortable interpreting data, KPIs, and financial metrics.
Self‑directed, goal‑oriented, and comfortable operating in a fast‑paced, entrepreneurial clinical environment.
Proficient with CRM systems and Microsoft 365 / Google Workspace; experience with healthcare CRM or practice management systems is a plus.
Education
Bachelor’s degree in Business, Healthcare Administration, Marketing, or related field required.
Master’s degree (MBA, MHA, MPH, or similar) is preferred but not required, depending on experience.
Performance Metrics
Growth in patient volume and revenue for regenerative and concierge service lines.
Number and quality of new referral partners and strategic accounts.
Conversion rates from lead / referral to consult and from consult to treatment.
Retention and satisfaction of key partners and high‑value patient cohorts.