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Sr Digital Marketing Specialist (Remote)

Sr Digital Marketing Specialist (Remote)

Molina HealthcareDavenport, IA, US
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Sr Digital Marketing Specialist.Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist.Specialist, Digital Marketing will be responsible for analyzing and recommending imp...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
Embedded C Developer

Embedded C Developer

Macpower Digital Assets EdgeMoline, IL, United States
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Perform embedded software engineering tasking including requirements analysis, operational concept development, software system design / architecture, component integration, design reviews, integrati...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
Art And Design Private Tutoring Jobs Davenport

Art And Design Private Tutoring Jobs Davenport

SuperprofDavenport, Iowa
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Superprof is the leading tutoring platform in the USA, connecting passionate individuals with eager learners.We operate in over 63 countries, making education accessible to everyone, everywhere.Sup...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
Digital Sales Consultant

Digital Sales Consultant

SureGuardDavenport, IA, US
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Chart Your Success Path with Our Elite Sales Team! Recognized for our exceptional workplace culture by Entrepreneur Magazine and highly rated on Glassdoor and Indeed, we've also been s...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
Art teacher for Primary school => Relocate to China

Art teacher for Primary school => Relocate to China

Zhejiang Haicheng Education Technology Co., LtdDavenport, Iowa, US
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Prepare and deliver arts lessons as a compulsory course for primary school or kindergarten level students;.Make appropriate teaching plans according to the levels of the students;.Assesses students...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
Adjunct Faculty - Survey of Non-Western Art / Survey of Asian Art History Instructor

Adjunct Faculty - Survey of Non-Western Art / Survey of Asian Art History Instructor

Black Hawk CollegeMoline, IL
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Faculty member is expected to encourage learning by preparing appropriate syllabi; by developing lectures, discussions, and other presentations or activities to enhance the students educational exp...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
Sr Digital Marketing Specialist (Remote)

Sr Digital Marketing Specialist (Remote)

Molina HealthcareDavenport, IA, US
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Sr Digital Marketing Specialist

Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist. The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.

Highly Qualified Candidates Will Have the Following Experience :

  • Digital Tag Manager Programs
  • Salesforce Marketing Cloud
  • Google or Adobe Analytics (or similar)
  • Google AdWords
  • Tag Manager systems, (Adobe or Google)
  • CMS (Content Management System)
  • Google Ads
  • SEO, SEM, CRM

Job Duties

  • Be the subject matter expert for Salesforce Marketing Cloud
  • Identify trigger qualifications for digital communications
  • Strategically identify audience segments for optimal digital channel marketing
  • Build data extensions
  • Define and execute acquisition and engagement email / SMS / push marketing campaigns
  • Experiment and leverage A / B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
  • Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
  • Create promotional and content strategies to expand digital reach
  • Collaborate on developing content that drives consumer & merchant engagement
  • Build landing pages utilizing best practices to increase lead conversion
  • Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
  • Build launch plans with key milestones and target timelines, etc.
  • Report on campaign performance and identify new opportunities

    • Discretion / Latitude : Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.

    Education : Bachelor's degree, or equivalent experience in related field

    Licensure Preferred : Certifications in relevant marketing systems, processes and / or tools

    Knowledge / Skills / Abilities

  • 3-5 years experience in marketing / operations / analytics / campaign management
  • Marketing Cloud required experience at 2-3 years
  • Experience managing marketing campaigns that generate leads and achieve revenue growth
  • Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
  • Works well with Sales Ops and Marketers to define and implement projects and campaigns
  • Technically capable, excellent communicator, and a desire to improve processes

    • Preferred :

  • Medicaid or Medicare Health Plan experience
  • Strong analytical skills

    • Physical Demands : Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and / or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.

    To all current Molina employees : If you are interested in applying for this position, please apply through the intranet job listing.

    Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M / F / D / V.