Digital asset manager [h1.location_city]
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Digital asset manager • charleston sc
- [promoted]
- [new]
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- [job_card.part_time]
Digital Advertising Director
The Digital Advertising Director is responsible for leading all digital advertising initiatives to drive brand awareness, lead generation, and occupancy growth across the corporation and its communities. This role oversees paid media campaigns including SEM, Display, Pre-roll video, and ensures optimization of all digital assets such as Google Business Profiles and location-specific listings. The Director will partner closely with the Social Media Manager to identify and execute key social advertising opportunities and ensure all campaigns are tracked accurately using UTM codes, pixels, landing pages, and dedicated phone numbers.
Key Responsibilities
- Digital Advertising Strategy & Execution
Develop and manage comprehensive digital advertising strategies across SEM, Display, Pre-roll, and paid social channels.
Maintain and optimize Google Business Profiles for all communities.
Partner with Social Media Manager to identify and execute paid social opportunities.
Monitor campaign performance and provide actionable insights.
Qualifications
Preferred Skills
Key Performance Indicators (KPIs)
Achieve 5% increase in qualified leads from digital campaigns annually.
Achieve 10% average click-through rate (CTR) across SEM and Display campaigns.
Ensure 100% implementation of UTM codes and pixels on all campaigns.
Maintain 100% accuracy of Google Business Profiles and location listings.
Launch paid social campaigns per quarter in partnership with Social Media Manager for 30-40% of the communities each year.
Why Harmony?
401k + Fulltime & Part-time Benefits Packages
Employee Referral Bonus + Incentives (free meals, movie tickets, dining, automotive deals, retail discounts, finance / legal, consulting, electronics, and more!)
Training, Development & Career Laddering
Great work-life balance
Flexible Scheduling
Telehealth + Flex Spending + Health Savings Account Options