Digital asset manager [h1.location_city]
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Digital asset manager • knoxville tn
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Digital Marketing & Community Coordinator
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Patricia Nash DesignsKnoxville, TN, US- [job_card.full_time]
Job Description
Job Description
Job Scope :
The Digital Marketing & Community Coordinator will play a key role in executing and supporting digital initiatives that strengthen brand engagement, customer loyalty, and community growth. This associate-level position will focus on executing paid media strategies, managing loyalty program operations, coordinating organic social media through agency partnerships, and overseeing Patricia Nash Designs’ secondhand marketplace via Treet. The role is ideal for a detail-oriented, creative, and data-driven individual passionate about social media, customer engagement, and sustainability.
Key Responsibilities :
Paid Media Strategy and Execution
- Develop paid media strategy across paid social, paid search, and testing of new channels
- Execute paid social media campaigns across platforms (Facebook, Instagram, TikTok, Pinterest, etc.) in alignment with brand and campaign objectives.
- Execute paid search plan with paid ads on select search engines to drive targeted traffic, leads, and sales.
- Support campaign setup, audience targeting, creative trafficking, and ongoing optimization.
- Monitor performance dashboards and provide weekly reporting on KPIs, engagement, and conversion.
- Collaborate with the Digital Marketing Director to A / B test creative and audience segments.
Loyalty Program Management
Organic Social Media Coordination
Secondhand Marketplace (Treet) Management
Qualifications :
Company Description
The quintessential embodiment of style, form and function, Patricia Nash Designs creates handbags and accessories that are made of beautiful, vegetable tanned leather from around the world. The company was founded in 2010 by the designer Patricia Nash who was inspired by her extensive international travels. The collection pays homage to vintage craftsmanship through delicate, hand-finished detailing including hand-dying, hand-cutting, hand-sewing and a hand-embossed logo in every design. Patricia Nash Designs is based in Knoxville, TN, and sold in major retail department stores nationwide including Dillard's, Macy's, QVC, HSN, and Von Maur. Product line includes handbags, backpacks, luggage, men's leather goods, jewelry, footwear, scarves and wraps, and sunglasses.
For more information, please visit www.patricianashdesigns.com.
Company Description
The quintessential embodiment of style, form and function, Patricia Nash Designs creates handbags and accessories that are made of beautiful, vegetable tanned leather from around the world. The company was founded in 2010 by the designer Patricia Nash who was inspired by her extensive international travels. The collection pays homage to vintage craftsmanship through delicate, hand-finished detailing including hand-dying, hand-cutting, hand-sewing and a hand-embossed logo in every design. Patricia Nash Designs is based in Knoxville, TN, and sold in major retail department stores nationwide including Dillard's, Macy's, QVC, HSN, and Von Maur. Product line includes handbags, backpacks, luggage, men's leather goods, jewelry, footwear, scarves and wraps, and sunglasses.\n\nFor more information, please visit www.patricianashdesigns.com.