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Digital marketing • cedar rapids ia
Director of Sales & Marketing
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DIRECTOR OF SALES & MARKETING
Scintilla EG Holding Company
Location : Hybrid / Based in Marion, Iowa
Reports to : CGO, COO or CEO
Exempt or Non-Exempt : Exempt
Status : Full-Time
Typical Working Hours : 7 : 30am to 4 : 30pm; Some travel required
Role Purpose :
The Director of Sales & Marketing will be a strategic, cross-functional leader responsible for accelerating smart, sustainable growth across all business units under Scintilla EG Holding Company. This leader will unify go-to-market strategies, elevate brand presence, optimize pipeline health, and align marketing and sales execution with the company's ownership-driven culture and long-term value creation goals.
Key Responsibilities :
Sales Leadership :
- Design and lead a shared sales strategy across business units (e.g., Automation, Electric, Power & Safety), balancing centralized oversight with decentralized execution.
- Partner with operational leaders to identify ideal customer profiles and emerging market opportunities aligned with each BU's strengths.
- Define and track KPIs for lead generation, pipeline velocity, customer retention, and revenue growth.
- Implement CRM (e.g., Acumatica or alternative) discipline to ensure visibility and accountability in the sales process.
- Coach and develop sales talent, fostering a culture of ownership, responsiveness, and results.
Marketing Strategy & Brand Elevation :
Cross-Functional Collaboration :
Customer & Market Insight :
Qualifications :
Key Traits We Value :