Director of ecommerce • usa
The primary focus of the Senior Director of eCommerce will be to create an online go-to-market strategy that enables Heartland to prioritize actions & investments to build internal capability and e... Show more
Director Of Website And Ecommerce.Strong ownership of P/L and optimizing it in order to deliver the business profit.Develop and execute the eCommerce plan in line with the enterprise planning proce... Show more
For centuries, our olive oil has been a staple of kitchens around the globe.Armed with knowledge and passion, we are focused on producing quality olive oil and leading our industry into a more sust... Show more
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Director Of Ecommerce & Subscription.Hi-Altitude Brands, through our flagship brand, Stonehenge Health, is a fast-growing direct-to-consumer supplement company on a mission to help people live heal... Show more
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About the Job Director of Ecommerce.Inizio Partners is a top-rated executive search and full-time placement firm serving clients globally.Inizio's clients include fortune 500 companies, consulting ... Show more
Avenue Z is a digital marketing and PR agency engineered to move fast.Brands partner with us to drive revenue and reputation through high-impact public relations, performance media, AI search optim... Show more
At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well-loved.Our thoughtful craftsmanship, timeless design, and spirited stories inspire our cu... Show more
Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain.Positioned to be the IT partner customers need, Zones specializes in Digital Workplace, Cloud & Data Ce... Show more
Director of eCommerce - Charlotte, NC.Consumer products company is hiring a results-driven digital leader.Seeking a Director of eCommerce to lead web and mobile strategy, drive online revenue growt... Show more
We’re looking for a Director of Ecommerce: the strategist, operator, and steward of Huckberry.This is not a "strategy-from-the-sidelines" role; we need a leader who lives for conversion rate optimi... Show more
Director Of Ecommerce & Marketing.Calyan is a give-back candle company on a mission to become the top 100% soy candle brand in the United States.Known for our reliable products, "surprise and delig... Show more
When it comes to IT solution providers, there are a lot of choices.But when it comes to providers with innovative and differentiated end-to-end service offerings, there’s really only one: Zones – F... Show more
Director of Website and Ecommerce.Strong ownership of P/L and optimizing it in order to deliver the business profit.Develop and execute the eCommerce plan in line with the enterprise planning proce... Show more
Ecommerce Director Opportunity.Exciting new opportunity in the eCommerce space! Position Overview: We are seeking an experienced and dynamic eCommerce Director to lead our eCommerce team in driving... Show more
The Director of eCommerce Business is accountable for the growth and profitability National Vision's eCommerce business through delivery of merchandising and marketing activity.This role will help ... Show more
Elmhurst 1925 is a plant-based food and beverage company built on a legacy of innovation and a commitment to delivering high-quality, clean-label products.As we scale, our focus is on building a du... Show more
The average salary range is between $ 120,313 and $ 200,000 year , with the average salary hovering around $ 150,000 year .
The primary focus of the Senior Director of eCommerce will be to create an online go-to-market strategy that enables Heartland to prioritize actions & investments to build internal capability and effectively compete in this channel. Experience working in the food industry is required. Key deliverables include: Landscape assessment, based on competitive bench-marking, to distill most effective strategies for building internal eCommerce capability and winning online in food & beverage including gapping for Heartland organization Channel segmentation, surfacing key decision nodes for where to play within online environment for Splenda & Java House eCommerce channel playbook for Splenda & Java House, including recommended objectives, goals, strategies & metrics (OGSM) 100-day plan for future Heartland eCommerce team lead, outlining key priorities / must-wins
Key Responsibilities:
Organizational Structure and Planning: Create Digital & eCommerce COE Authority to make enterprise wide decisions (e.g., P&L ownership) Create a strategic vision, plan and goals Create incentives to meet goals Ensure eCommerce team is integrated into annual planning for all key customers Establish top-down planning process for overall eCommerce strategy Build customer-by-customer plans to ladder up to overall goals Add planning step to build eCommerce plans by brand eCommerce lead experience: worked with Amazon, managed cross-functional team, designed/launched website, integration of legacy systems online eCommerce lead to train sales force on must-haves online Consider reverse mentoring program to create learning organization Identify right set of partners Temper expectations of immediate ROI realization Define new KPIs for online activity
Operations and Supply Chain: Test & learn new products online Ensure eCommerce lead designs innovation to succeed in all online environments (e.g., through the mail) Consider dedicated fulfillment location for online orders Re-visit 3rd party network to support evolving fulfillment needs Ensure 3rd party supply chain expert is able to own end to end online mode
Customer Leadership: Organize efforts around Amazon ecosystem, other pure plays, and omni-channel accounts Now: Prioritize Amazon & Omni-channel Define shopper target of eCommerce (e.g., B2B vs. B2C) Define role of eCommerce in relation to B&M customers Prioritize Amazon & dot com business before building DTC Invest in insights for how categories are shopped online Test & learn across online platforms to share category-specific learning with B&M customers Bring perspective on all online activity to JBP meetings Demand Generation Prioritize search Build content for key platforms, linked to overall online strategy Develop social strategy that links to defined consumer/shopper goals Invest in optimizing direct response Create online ecosystem with "no dead ends" Make every touch point a conversion opportunity
Strategic Revenue Management: Build unique items for B2B and B2C businesses online to control channel conflict and manage pricing issues Relax margin requirements in early stages of building business to allow for more competitive offer Establish responsibility of eCommerce team member to monitor pricing Actively flag MAP violations
Qualifications B.S./B.A /Marketing, Business or Information Technology, MBA preferred Must have experience working within the food industry Experience leading development of eCommerce best practices within an organization 10+ years of experience working in or with digital/e-commerce, preferably with a CPG or retail company Must have business plan development proficiency and experience managing a P&L Ideally experience working with Amazon and eCommerce e-tail experience.(External) Prior experience in pioneering role Comfortable instilling eCommerce best practices within an organization Experience optimizing demand generation tactics Ability to make recommendations on product positioning/pricing/packaging (e.g., touch cross-functional needs through eCommerce lens)
