Ecommerce manager [h1.location_city]

CREATIVITY IS OUR SUPERPOWER.  It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity :

The Senior Manager, E-commerce is a strategic and analytical digital leader responsible for driving revenue growth, conversion, and profit performance for American Girl’s E-commerce business.

This role serves as the central business owner for AG.com, ensuring that all cross-functional partners including Digital Product, UX / UI, Merchandising, Marketing, and IT are aligned to deliver exceptional online experiences and commercial outcomes.

While the role does not directly manage these functions or have direct reports, it requires strong influence, data-driven decision-making, and a deep understanding of the levers that impact online performance.

What Your Impact Will Be :

E-commerce Business Ownership

• Serve as the day-to-day business lead for AG.com performance, accountable for revenue, conversion rate, average order value (AOV), traffic, and customer engagement.
• Develop and execute strategies to improve site conversion and retention in partnership with Marketing, Product, and Merchandising.
• Partner cross-functionally to align promotional calendars, inventory priorities, and digital experience updates to financial goals.
• Use data and insights to identify trends, risks, and opportunities and recommend actions to improve results.

Performance & Analytics

Cross-Functional Leadership & Collaboration

Execution & Continuous Improvement

What We’re Looking For :

Bachelor’s degree required; Master’s preferred

8-10 years of experience in E-commerce, digital marketing, or online business management within a consumer or retail environment

Proven ability to influence cross-functional teams and manage complex initiatives without direct authority

Proficiency with E-commerce analytics tools such as GA4, Looker, Power BI, or Adobe Analytics and performance dashboards

Familiarity with E-commerce platforms such as Shopify Plus or Salesforce Commerce Cloud preferred

KEY SKILLS AND COMPETENCIES

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work :

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors :