Email marketing specialist [h1.location_city]
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Email marketing specialist • richmond va
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Responsibilities
Build responsive, accessible, and visually compelling email templates using HTML / CSS.
Ensure cross-platform and cross-client compatibility and QA testing.
Schedule and deploy campaigns using marketing automation platforms.
Collaborate with the Automation Manager to implement and optimize workflows for lead nurturing, onboarding, and re-engagement.
Maintain and improve automated campaign logic and segmentation strategies.
Partner with analytics and performance marketing manager to track performance metrics (open rates, CTR, conversions).
Implement A / B testing for email performance optimization
Work closely with cross-functional teams including product, design, regional marketing managers, and analytics to align email strategy with broader marketing goals.
Ensure all emails comply with CAN-SPAM and GDPR regulations.
Maintain documentation for campaign processes and QA protocols.
Basic Qualifications :
Bachelor’s degree from an accredited, not for profit university or college
Track record of commitment to prior employers
2+ years of experience in email development
Experience maintaining documentation for campaign processes and QA protocols.
Proficiency in HTML / CSS for email.
Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot).
Familiarity with email analytics and A / B testing.
Strong attention to detail and organizational skills.
Ability to thrive in a fast-paced, collaborative environment.
Preferred Qualifications :
Experience with scripting or dynamic content personalization.
Knowledge of accessibility standards in email design.
Familiarity with LoopNet’s audience and commercial real estate marketing.
WHAT’S IN IT FOR YOU? Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. In addition to generous compensation and performance-based incentives, you'll be supported in both your professional and academic growth with internal training, and tuition reimbursement
- Our benefits package includes (but is not limited to) :
- Comprehensive healthcare coverage : Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement