Enrollment specialist [h1.location_city]
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Enrollment specialist • buffalo ny
PPC Specialist
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Job Description
Job Description
I. Summary / Objective :
We are seeking a performance driven PPC Specialist to join our Digital Marketing team. This role is responsible for planning, executing and optimizing paid media campaigns across Google Search, Display, Performance Max and YouTube driving traffic to both our retail locations and stantonoptical.com.
The ideal candidate is highly analytical, technically strong, and hands-on, someone who understands campaign structure, bidding strategies, keyword and audience management, and performance optimization. You will proactively audit campaigns, manage budgets, analyze results, and surface opportunities to improve performance and support business goals.
II. Responsibilities :
Manage and optimize paid search and performance campaigns across Google platforms, including Search, Display, Performance Max & YouTube
Own daily campaign execution including strategy, setup, tracking, budget management, performance analysis, and ongoing optimization
Partner with digital marketing, creative and ecommerce stakeholders to analyze data and execute strategic roadmap
Support regional markets and new store openings through the development of tailored PPC campaigns and proposals
Maintain and monitor keyword bids, audience targeting, conversions, daily and monthly success KPI’s.
Provide creative copy suggestions and graphical ad templates, including landing page improvements and A / B testing recommendations
Keep pace with search engine and PPC industry trends and developments, including competitive analysis
III. Requirements
To be physically located in Nicaragua and to be available to work hybrid
Experience managing campaigns across Search, Display and Performance Max required.
YouTube Ads experience preferred
Experience in multi-channel retail or location-based businesses is a plus
Experience supporting lead generation and conversion-focused campaigns is a plus
IV. Skills / Qualifications :
Must be dependable, detail oriented and have superior organizational skills
You have strong communication and presentation skills, and work well independently
Analytical and problem solving mindset
Able to juggle multiple tasks at once while meeting deadlines
Has a passion for learning and desire to grow within the marketing team