Graphic design [h1.location_city]

Job Summary

The Graphic Designer is a highly creative and detail-oriented visual communicator responsible for developing and maintaining the visual identity of the company and its full portfolio of products. Reporting to the Marketing Director, this role produces brand-consistent assets across print, digital, video, and large-format environments. The ideal candidate is a versatile designer who is equally comfortable developing brand systems, crafting sales and marketing materials, producing trade show collateral, editing video, and capturing and retouching professional product photography.

This position requires an individual who is proactive, organized, and innovation-mindedsomeone who leverages AI and modern creative tools to streamline processes and elevate creative output. The Graphic Designer works cross-functionally with R&D, Sales, external vendors, distributors, and third-party partners, ensuring that all creative assets meet brand standards and support company growth.

Key Responsibilities

• Develop and refine brand identities for the company and its products, including logos, color palettes, typography, and visual systems.
• Create comprehensive brand guides and ensure consistent application across all touchpoints.
• Maintain brand quality control across digital and print assets.
• Design business cards, letterhead, print ads, brochures, sales sheets, catalogs, event signage, and promotional materials.
• Create graphics for websites, social media, e-newsletters, trade magazines, and digital advertising campaigns.
• Produce both print-ready files and digital-optimized files sized to vendor specifications.
• Design large-format graphics for trade shows, including booth walls, banners, posters, signage, product displays, and environmental branding.
• Work closely with vendors to manage proofs, ensure accurate color output, and oversee production timelines.
• Edit and produce promotional videos, training materials, and product feature videos.
• Create motion graphics, simple animations, and short-form content for social and web.
• Use AI tools (e.g., image generation, video enhancement, layout automation) to accelerate production and concepting.
• Capture high-quality photographs of products in-house and on location.
• Retouch, color-correct, and produce mockups or composites for marketing use.
• Maintain a consistent visual style across product imagery.
• Work with R&D to obtain 3D models, renderings, or technical assets needed for marketing materials.
• Support Sales, Distributors, and internal teams with clear and professional training materials, presentations, and resource documents.
• Collaborate with vendors to manage print production, proofs, and delivery of materials.
• Organize, archive, and maintain all marketing assetsoriginal files and final exportswithin the Restricted Marketing Materials SharePoint system.
• Champion process improvements that enhance speed, consistency, and scalability of creative outputs.
• Participate in brainstorming sessions and contribute creative concepts that support marketing campaigns and product launches.

Required Skills and Experience

Internal / External Relationships

Qualifications / Education

Special Requirements

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. The statements are not intended to be a complex of exhaustive list of all the responsibilities, duties or skills that may be required or of benefit in this position. All employees may be required to perform other duties as assigned.