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Healthcare manager • san mateo ca

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Senior Product Manager, (HCP) Healthcare Practitioner Marketing, Oncology

Gilead Sciences, Inc.Foster City, California, United States
[job_card.full_time]

The Senior Product Manager, Oncology Marketing will be responsible for leading and executing promotional initiatives.Develops and leads key elements of the promotional brand strategy for the metast...[internal_linking.show_more]

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Senior Product Manager, (HCP) Healthcare Practitioner Marketing, Oncology

Senior Product Manager, (HCP) Healthcare Practitioner Marketing, Oncology

Gilead Sciences, Inc.Foster City, California, United States
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  • [job_card.full_time]
[job_card.job_description]

Description


The Senior Product Manager, Oncology Marketing will be responsible for leading and executing promotional initiatives.

  • Develops and leads key elements of the promotional brand strategy for the metastatic triple-negative breast cancer (mTNBC) and HR+/HER2-

  • Drives execution of core HCP tactics through the management and partnership with external agencies, internal cross-functional partners, and field sales. Regularly measures the success of initiatives

  • Implements product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy

  • Gains approval for marketing materials through internal review process including management reviews and Med-Legal-Reg. Secures final production

  • Works cross-functionally with Sales, Sales Leadership Legal, Regulatory, Medical and other key internal stakeholders

  • Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning

  • Provides tactical and strategic input on key launch planning workstreams such as: HCP segmentation, congress planning and sales training

  • Ensures that all marketing activities are in compliance with regulatory and legal requirements

  • Manages the professional marketing budget and project timelines

  • Experience in strategic brand development and in leading brand planning for launch products

  • Experience with core promotion of marketing strategy, sales and regulatory policies and practices

  • Ability to conceive, develop and implement multi-dimensional marketing and business plans

  • Proven ability in the execution of multiple initiatives within the marketing mix which require tactful cross-functional execution

  • Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences

  • Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials

  • Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials

  • Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking

Knowledge:

  • Must have the ability to conduct analysis and use complex analytical tools.

  • Must have a demonstrated excellence in project management and effectively managing multiple projects/priorities.

  • Must possess strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences.

  • Must have a demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials.

  • Strategic thinker with ability to formulate, develop and execute development strategy.

  • In-depth ability to conceive, develop and implement multi-dimensional marketing and business plans.

  • Strong presence with ability to command respect through exercise of sound business judgment and clear decision-making is required.

  • Experience coordinating cross-functional teams or work groups as well as direct reports.

  • Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials is required.

  • Demonstrated ability to manage budgets is required.

Basic Qualifications:

High School Degree and 12+ Years’ Experience

OR

Associates Degree and 10+ Years’ Experience

OR

Bachelor's Degree and 8+ Years’ Experience

OR

Masters' Degree and 6+ Years’ Experience

Preferred Qualifications:

  • 3 +years of marketing experience.

  • 1 + year pharmaceutical/biotech marketing

  • Track record of successful pharmaceutical/biotech marketing

  • Previous pharmaceutical/biotech sales are a strong plus

  • MBA or other advanced business degree

  • Recent Therapeutic Area knowledge (Oncology or Rare disease).

  • Hospital/Institutional marketing experience are a plus


The salary range for this position is:

Other US Locations: $153,935.00 - $199,210.00.Bay Area: $169,320.00 - $219,120.00.


Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.

For additional benefits information, visit:

* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.


For jobs in the United States:

Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact for assistance.