Legal editor h1.location_city

Job Description

This role is based in our 1710 29th St suite 2044, Boulder, CO 80301, USA office.

We are seeking a dynamic Content Marketing & Research Report Editor to join the License Global media content team. This hybrid role combines traditional content production with strategic content marketing to develop, author and research high-impact whitepapers including our flagship Top Global Licensors report. The successful candidate will drive contact acquisition and audience engagement while establishing themselves as a thought leader in the brand licensing industry.

Key Responsibilities:

Content Production & Research

• Lead the development and production of License Global's premium whitepaper reports including the Top Global Licensors, Top Global Licensing Agents, Leading Licensees and more.
• Design, execute and analyze industry surveys to gather market intelligence and insights, all of which inform the whitepaper reports.
• Write comprehensive, data-driven reports that provide valuable insights to the brand licensing community.
• Collaborate with, survey and interview industry experts, central figures and licensing professionals to gather primary research.
• Ensure all content meets the highest editorial standards, provides actionable intelligence and adheres to License Global’s tone of voice and style.
• Maintain editorial standards that reinforce License Global's reputation for trust and integrity.

Content Marketing & Strategy

• Collaborate actively with the Global Licensing Group marketing team on content marketing campaigns to maximize report distribution and engagement and deliver against agreed KPIs.
• Advise on supporting marketing materials, including executive summaries, infographics, promotional content, content repurposing, social campaigns and more, including additional formats such as video.
• Optimize content for multiple channels, including digital platforms, email campaigns and event promotion, ensuring SEO best practices for reach.
• Monitor and analyze content performance metrics to continuously improve acquisition and engagement strategies.

Audience Development

• Implement strategies to drive quality acquisition and engagement from License Global's core audience of licensing professionals.
• Monitor and evaluate report performance, audience acquisition and engagement pacing against established key performance indicators (KPIs) using Google Analytics, PowerBI and other platforms as needed.
• Collaborate with Vice President, Content & Strategy; Head of Content and event team to further leverage whitepaper reports via live content, networking events, and other audience engagement opportunities as they arise.
• Build and maintain relationships with key industry stakeholders and thought leaders.

Industry Expertise

• Develop deep subject matter expertise in brand licensing, consumer products, intellectual property and related business sectors.
• Stay current with industry trends, market developments and competitive landscape.
• Represent License Global at industry events and conferences as a content expert, with potential to contribute to live content at trade show events.
• Contribute to editorial planning and content strategy discussions on the wider License Global content team.

Qualifications

• 3-7 years of experience in content marketing, research or editorial-related roles.
• Proven track record in producing research-based reports, whitepapers or similar publications.
• Strong analytical and survey design capabilities.
• Excellent written and verbal communication skills.
• Experience with content management systems.
• Proficiency in data analysis and visualization tools.
• Knowledge of B2B content marketing and audience development strategies.
• Understanding of brand licensing, consumer products, intellectual property or related industries (or demonstrated ability to quickly acquire expertise) preferred.
• Familiarity with B2B publications preferred.
• Bachelor's degree in Marketing, Communications, Journalism, Business or related field.

Personal Attributes

• Strong project management skills with ability to manage multiple deadlines.
• Detail-oriented with commitment to accuracy and quality.
• Collaborative team player with ability to work independently.
• Curious mindset with passion for research and industry analysis.
• Adaptable and eager to learn in a fast-paced environment.

Additional Information

The salary range for this position is $70,000-$80,000 depending on experience

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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