Manager sales marketing [h1.location_city]
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Manager sales marketing • hartford ct
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A company is looking for a Marketing Manager to drive influencer recruitment and activation strategies in a healthcare innovation context.
Key Responsibilities
Execute influencer onboarding and activation workflows, ensuring effective communication and operational support
Develop and manage activation plans, aligning deliverables with marketing and retail objectives
Analyze influencer performance data to identify optimization opportunities and inform strategic decisions
Required Qualifications
5-7 years of experience in performance marketing, influencer marketing, or digital strategy
Demonstrated expertise in influencer or content marketing with knowledge of affiliate marketing
High level of comfort with quantitative analysis and interpreting performance metrics
Strong organizational skills and experience managing multiple workstreams in a fast-paced environment
Bachelor's degree in a related field preferred, or equivalent experience