Market research manager Jobs in Macon, GA

Multi-Market Media Strategist

WMAZ-TV Macon; WTSP-TV Tampa; WXIA WATL-TV Atlanta

About TEGNA

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

We are seeking a results-oriented, highly organized professional to support the Atlanta, Macon & Tampa sales teams by partnering closely with Account Executives and Sales Leadership to drive Total TV (linear, OTT, and digital) revenue growth. This role generates data-driven insights through market research and competitive analysis, creates sales presentations, manages order entry, and ensures flawless campaign execution from avails generation to makegoods. The position delivers superior customer service to agencies and direct clients while maintaining sales materials and workflow systems that keep Account Executives empowered with relevant information. With a focus on enabling Account Executives to maximize client-facing time, this position plays a key role in driving growth and operational excellence across both markets.

Responsibilities:

• Develop tailored packages, proposals and client-focused sales presentations that clearly communicate Total TV (linear and digital) opportunities, deliverables, and value within integrated media campaigns
• Act as a strategic advisor for Atlanta, Macon & Tampa sales teams by leveraging ratings data, competitive intelligence tools, and AI resources to conduct client research and provide market insights that empower Account Executives in client conversations.
• Organize, maintain, and update sales materials, presentations, and marketing collateral ensuring Account Executives have immediate access to current, professional materials for client meetings.
• Attend sales meetings and training sessions to gain product knowledge, stay informed on TEGNA's broadcast, OTT, and digital solutions, understand sales processes, and maintain ability to discuss solutions with team members.
• Generate and maintain current inventory availability across linear and digital platforms, respond to avails requests to support client proposals and sales presentations. Process and enter advertising orders accurately into traffic system and ensure seamless campaign execution from order to air.
• Prepare attribution reports for OTT and linear TV campaigns, synthesizing data into actionable presentations
• Monitor campaign delivery, pull posts to address under-delivery situations, coordinate makegood schedules, and ensure clients receive full value on their advertising investments.
• Process co-op advertising invoices following client guidelines, prepare special billing as needed, and ensure timely and accurate invoices that supports client reimbursement processes.
• Complete required forms and updates in Monday.com project management system to ensure accurate workflow tracking, team coordination, and commercial production project visibility across both markets.
• Perform additional responsibilities as needed to support team objectives.

Requirements:

• Minimum 2 years providing operational or administrative support in media, advertising, or sales-related environments preferred
• Proven ability to support pre-sale and post-sale campaign implementation and client service responsibilities that enable sales teams to focus on revenue generation.
• Strong proficiency in Microsoft Office suite, particularly Excel (formulas, tables, data analysis) and PowerPoint (presentation creation and design); ability to leverage AI tools (ChatGPT, Claude, Copilot) to generate insights and build sales presentations.
• Ability to learn with CRM software, traffic system (Wide Orbit), and project management tools; ability to learn new software systems quickly.
• Understanding of broadcast television advertising, Comscore ratings, OTT/streaming platforms, and digital advertising concepts; ability to articulate TEGNA's multi-platform solutions.
• Exceptional organizational skills with proven ability to manage multiple accounts, campaigns, and projects simultaneously while maintaining accuracy and meeting deadlines.
• Strong analytical skills with ability to track campaign performance, identify trends, and translate data into actionable insights that support revenue growth conversations.
• Excellent written and verbal communication skills with professional demeanor in all client and internal interactions.
• Detail-oriented with high standards for accuracy and quality; understands that precision in fulfillment builds client confidence and retention.
• Team-oriented mindset with understanding that supporting Account Executives' success is the primary measure of performance in this role.
• Ability to maintain confidentiality and handle sensitive financial and client information appropriately.
• Positive attitude and collaborative approach.

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement :

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com

Recruiting Fraud Alert: To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.