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Marketing assistant • concord ca
Marketing Communications Manager
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Heffernan Insurance BrokersWalnut Creek, CA, US- [job_card.full_time]
Marketing Communications Manager
As a Marketing Communications Manager, you will play a vital role in advancing our digital marketing strategy and enhancing our online presence. You will be responsible for creating and implementing innovative digital marketing tactics to increase website traffic, improve brand awareness, and generate qualified leads. This role also includes managing a direct report and plays a key role in supporting M&A. The ideal candidate is a strategic thinker, a creative problem-solver, and a results-driven leader who can devise and execute inventive marketing strategies to elevate brand awareness, foster customer engagement, and drive business growth. This individual supports all Heffernan Group (HG) entities.
Responsibilities include :
- Develop and implement digital marketing strategies to drive website traffic, increase brand awareness, and generate qualified leads.
- Manage and optimize websites for all HG entities, ensuring they are up-to-date, user-friendly, and SEO optimized.
- Define target audiences and segment markets to tailor strategies and campaigns effectively.
- Management of website and campaign performance using analytics tools to gain insights and identify areas for improvement.
- Paid traffic management Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
- Analytics and data management on the effectiveness of digital marketing initiatives, providing recommendations for continuous improvement.
- Conduct market research to identify trends, competitor activities, and opportunities for differentiation.
- Collaborate with internal teams, including sales, design, and IT, to create and optimize landing pages, forms, and online customer journeys.
- Stay up to date with industry trends and best practices to identify new digital marketing opportunities and technologies.
- Communicate marketing strategies, initiatives, and results to internal stakeholders and senior management.
- Collaborate with external partners, agencies, and vendors to enhance marketing efforts when necessary.
- Supports mergers and acquisitions (M&A) with integrated marketing efforts, ensuring a smooth brand transition and communication strategy for acquired entities.
- Other duties as required to support management, public relations, and the corporate communications team.
Requirements :
Compensation :
The base salary range for this position is $110,000 to $130,000. The offer will depend on the geographic region, job-related knowledge, skills, and experience, among other factors. This role will be eligible to participate in a discretionary annual incentive program. Heffernan offers a comprehensive benefits package; more details on which can be found at https : / / www.heffins.com / about-us / careers.
Heffernan Habits (Expectations) : These are practices that represent our unique culture.
Working Conditions :
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.