[breadcrumb.workplace_remote] Marketing assistant [h1.location_city]
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Marketing assistant • toledo oh
- [promoted]
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Hanson Inc.Toledo, OH, US- [job_card.full_time]
Job Description
Job Description
Salary : $75,000-$90,000
Hanson is seeking a data-driven strategist to join our team as a Digital Marketing Strategist. This role bridges the gap between marketing strategy, analytics and technology to help ensure our clients websites and digital tools perform at their highest potential. Youll work closely with cross-functional teams to optimize digital experiences, drive measurable growth and ensure our clients marketing ecosystems are fully aligned with business goals.
The ideal candidate has deep expertise in marketing, as well as assessing performance through analytics tools like Google Analytics and strong working knowledge of SEO, CRM / marketing automation systems (such as HubSpot or Salesforce), data-visualization / BI tools (like Power BI or Looker Studio), and an understanding of MarTech infrastructure (tag management, A / B testing platforms, CMS integrations) to help turn insight into action across our clients digital ecosystems.
Responsibilities and Expectations
- Marketing and Content Strategy & Planning
Collaborate with account and project management teams, and directly with clients to uncover marketing objectives and success measures overall and at the project level
Analyze campaign and website performance using tools like Google Analytics, Looker Studio, Power BI and others
Lead marketing strategies, guide recommendations and collaborate with teams to optimize marketing technology stacks (CRM, CDP, CMS, automation platforms)
Lead recommendations and partner with UX, design, and development teams to analyze, define and improve site architecture, speed, and user experience
Present strategic recommendations and performance reports to clients and internal stakeholders
Core Functional Skills
IDEAL EXPERIENCE & QUALIFICATIONS
INTANGIBLES / CULTURAL FIT
WHAT WE OFFER (for full-time employment)
We are currently working in a hybrid work-from-home and in-office model, so youll be collaborating with Hanson teams in person and / or via Microsoft Teams, Slack and email. #ZR