Marketing communications specialist h1.location_city

Marketing Manager-Licensing (MUST HAVE LICENSING EXPERIENCE)

Full Time in the Carlsbad, CA office

Salary Range: $80,000.00 To $85,000.00 Annually

SUMMARY

Overview of the position

The Marketing Manager-Licensing will look forward through the product and campaign schedule, strategically plan, lead brainstorms, develop and manage the delivery of marketing campaigns and initiatives through various channels including advertising, sponsorships, events, promotions, contests, solicitations, catalogs, website updates, social media, influencer marketing, and videos. This individual must be resourceful, take initiative, have excellent communication skills, be outgoing and positive, manage time for organization and capable of leading their own team.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.

Strategize and implement marketing initiatives to support table-top and Trading card game (TCG) releases.

Work closely with the events team to ensure key marketing objectives are being represented throughout various events and trade shows.

Develop and present new, creative ideas for campaigns, product launches, events, etc.

Work closely with brand managers, project managers, and legal team to secure necessary legal and licensor approvals for all marketing activations and materials.

Effectively manage a marketing coordinator and interns to execute and project manager teams delivering marketing materials, including social media posts, banners, videos, etc.

Negotiate and execute sponsorships with various licenses, sponsorships, collectors content hubs, advocates, and Certified Dealer Shops to bring brand awareness and support the marketing campaigns objectives.

Prioritize campaigns and product releases allocate and manage campaign budgets.

Develop and deliver campaign reports, evaluate ROI post campaigns and offer recommendations for improvement.

Research and work with social influencers, bloggers and reviewers.

Creates and maintains project flow timeline to ensure delivery of critical deadlines.

Creates promotional card packs with relevant marketing inserts.

Work with key distributors and stores to develop marketing programs to enhance the brand at the store level.

INTERACTION

This position will interact closely with the Marketing Director as well as various cross-functional teams, company staff members and external partners.

SUPERVISORY RESPONSIBILITIES

Marketing Coordinators and Interns

EDUCATION/YEARS EXPERIENCE

Bachelors degree in business, Marketing or a closely related field or equivalent experience.

5+ years of experience in marketing, licensing, social media, promotions, advertising or related areas.

REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

KNOWLEDGE, SKILLS AND ABILITIES

Competent knowledge of social media, including Facebook, Twitter, Instagram, Tiktok, etc.

Competent knowledge of commonly used marketing, promotional and administrative support concepts, practices, and procedures.

Ability to move from concepts to concrete expressions of ideas.

Strong focus on executing overall marketing objectives and strategies.

Knowledge of entertainment licenses including DC, Neopets, and Original IP such as Legendary and Rush of Ikorr;

Knowledge of Table-Top Games and Trading Card Games (TCGs).

Excellent oral and written communication skills.

Strong interpersonal, problem solving, customer service and relationship building abilities.

Strong organizational, editing and proof-reading skills.

Ability to handle multiple, high priority projects with keen attention to detail.

Ability to act as company representative and interface with internal and external parties at all levels.

Hands on, energetic and motivated self-starter.

Ability to travel on behalf of the company.

Knowledge of general video creation and editing.