Marketing communications specialist • houston tx
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Essentra Components is a global market leader in plastic injection moulded, vinyl dip moulded and metal components. We have a history of over 65 years, producing essential components across a huge range of industries and applications. Making it easier for our customers is our top priority. That's why we operate internationally in 29 countries across 4 continents. With every order, we offer a hassle-free experience through our 14 manufacturing facilities, 34 distribution centres and 40 sales and service locations.
We have over 45,000 standard parts and one of the world's most extensive product offerings, all available for immediate dispatch and fast delivery. Our product range features caps and plugs, wire and cable management, flange protection, knobs, handles and grips, access hardware, PCB and electronics hardware.
Our Vision is to be "The world's leading responsible hassle-free supplier of essential industrial components".
We are currently hiring a Marketing Specialist to be based in our Houston, TX office. This will be a hybrid position that requires working in the office 3x per week. The Marketing Specialist will be responsible for the development, implementation, and management of all marketing campaigns and communications with an aim to grow Essentra's active customer base in the AMERS region.
Key Accountabilities:
• Works with Marketing, Sales, and Product Management to develop strategic marketing programs that drives business goals and objectives
• Develop and communicate new ideas for marketing campaigns that support business strategies.
• Coordinates, plans, and executes digital and offline marketing campaigns to support the strategy and plan.
• Oversee annual marketing budget and is responsible for executing tasks within budget.
• Communicates proactively with locations' commercial teams concerning upcoming campaigns.
• Collaborates with Email Marketing Specialist to develop marketing programs throughout the customer lifecycle.
• Collaborates with Paid Media Team to develop and improve paid search and social campaigns including ad copy, keywords and targeting.
• Develop content in partnership with the Content Team to share across channels.
• Works with representatives of industrial publications for cost-effective placement of advertising.
• Work with Marketing Analyst to measure the results of each campaign and present the findings to key internal stakeholders.
• Continuously analyze data to gain insight into marketing effectiveness and adjust the marketing plan as necessary.
• Manages development, printing, and distribution of annual product catalog and other sales enablement literature.
• Co-ordinates and plans the logistics to support the company's attendance at trade shows.
• Monthly lead generation reporting and advisory meeting presentation to internal stakeholders (sales, marketing, product, etc.).
Qualifications:
• Bachelor's degree in Marketing or related field plus at least 2 years of experience in B2B Marketing or similar role
• Strong software skills including MS Office
• Knowledge of Adobe design software such as Photoshop and Illustrator a plus.
• Previous experience with web-based marketing would be an advantage.
• Strong knowledge of industrial business-to-business sales environment.
• Ability to manage and coordinate multiple tasks.
• Experience with digital marketing campaigns.
• Strong project management skills.
What We Offer:
This position offers a competitive salary, annual bonus target, full benefits package, and generous paid time off.
