[breadcrumb.workplace_remote] Marketing coordinator [h1.location_city]
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Marketing coordinator • knoxville tn
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NewselaKnoxville, TN, US- [job_card.full_time]
divh2Marketing Operations Coordinator (LATAM) / h2pWe are seeking a detail-oriented and results-driven Marketing Operations Coordinator to assist in maintaining the deployment calendar and coordinating email schedules, quality assurance, and performance of our email channel. You will support the execution of all marketing emails, ensuring they are delivered accurately, render correctly, and follow industry best practices. / ph3You Will : / h3pEmail Execution and Quality Assurance / pulliOwn the Deployment Calendar : Support the execution and scheduling of all promotional, nurture, and operational emails within Marketo. / liliTechnical Build : Assist in building, testing, and deploying final email assets from approved templates, ensuring accurate personalization tokens, dynamic content, and segmentation logic. / liliQA Support : Help conduct thorough and comprehensive quality assurance (QA) checks, including link validation, list suppression, rendering across major clients, and proofreading before every deployment. / liliDeliverability Management : Support tracking of deliverability metrics (bounce rates, spam complaints) and troubleshoot basic deliverability issues to maintain optimal sender reputation. / liliA / B Testing : Configure and manage A / B tests for subject lines, content, and send times to optimize engagement and conversion rates. / li / ulpTemplate Management Optimization / pulliHTML / CSS Maintenance : Work with pre-approved HTML / CSS email templates, applying minor coding edits and dynamic content to meet campaign requirements. / liliProcess Efficiency : Document and refine the email deployment process to maximize efficiency and maintain speed while minimizing errors. / liliCompliance : Ensure all email deployments adhere strictly to global data privacy and anti-spam regulations (e.g., CAN-SPAM, GDPR). / li / ulpReporting and Analysis / pulliTrack, analyze, and report on key email performance metrics, including Open Rates, Click-Through Rates (CTR), Conversion Rates, and Unsubscribes. / liliProvide actionable insights on email performance trends to the team to inform future content strategy and segmentation. / li / ulh3Required Qualifications / h3ulliFluent in English, both written and verbal / lili1-3 years of hands-on experience in email marketing execution, preferably in a B2B environment. / liliProficiency with a Marketing Automation Platform (MAP) such as Marketo, HubSpot, or Pardot. Marketo is a plus but not required. / liliWorking knowledge of basic HTML and CSS specifically as it applies to email development and troubleshooting rendering issues. / liliExceptional attention to detail and proven ability to manage multiple complex deployments under tight deadlines. / liliFamiliarity with the purpose and function of UTM tracking and how it relates to email links and campaign attribution. / li / ulh3Why Youre a Great Fit / h3ulliYou are passionate about the technical side of email and see a successful deployment as a significant victory. / liliYou are organized, highly process-oriented, and thrive in an environment that values consistency and data integrity. / liliYou enjoy the continuous challenge of optimizing deliverability and maximizing engagement across diverse audiences. / li / ulpPlease note that given the nature of the contract, this role will not be eligible to participate in company-sponsored benefits. / p / div