Marketing copywriter h1.location_city

Marketing Specialist

The Marketing Specialist for Lumenis is responsible for developing and executing marketing campaigns that drive growth across both disruptive and legacy product lines. This cross-functional role spans the full marketing mix - from industry tradeshows, workshops and sponsored events to digital campaigns and brand communications.

The ideal candidate will partner closely with marketing leadership to prioritize high-impact activities and deliver measurable results tied to clear revenue goals. This role requires a collaborative mindset, strong organizational skills, and the ability to work effectively with global colleagues and field representatives.

Key Responsibilities

• Drive engagement through strategic participation in high-impact industry tradeshows, virtual events, webinars, workshops and other relevant activities - identifying key opportunities and representing the brand effectively.
• Develop marketing materials, presentations, and communications in support of product launches, industry partnerships, promotional campaigns, sales meetings, tradeshows, and other marketing activations.
• Strategize and execute integrated campaigns leveraging both traditional (print advertising, collateral, direct mail) and digital (social media, email, digital advertising, websites) marketing channels.
• Own the event plan, editorial calendar, and internal and external communications within the area of responsibility.
• Collaborate with US and Business Unit Marketing and MarCom teams to help shape overarching marketing strategies across marketing channels: websites, e-marketing tools, digital advertising, social media, and other digital tactics.
• Develop and manage promotional programs to generate leads at key shows and events; partner with external vendors to ensure programs run on time, within scope, and on budget.
• Continuously monitor program performance, including ROI analytics, sales objectives, budget tracking, and advertising and promotion reporting.
• Assess existing marketing materials for activations - revising literature as needed, archiving outdated assets, and maximizing digital-first approaches wherever possible.
• Manage administrative responsibilities including Salesforce updates, business plans, expense reporting, budget forecasting, and weekly activity reports.

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Public Relations, or a related field.
• 2-3+ years of experience in marketing with a strong focus on events and communications.
• Proficiency in MS Office and marketing tools including Adobe Creative Suite, Salesforce, HubSpot, Google Ads, and web analytics platforms.
• Demonstrated experience in campaign design and execution.
• Experience with data analytics and dashboard creation.
• Highly creative and strategic thinker with the ability to identify target audiences and develop campaigns that engage, inform, and motivate.
• Exceptional organizational and project management skills; ability to thrive in a fast-paced, deadline-driven environment.
• Healthcare or medical device industry experience is a strong plus.
• Willingness and ability to travel approximately 20-25% of the time to attend and support relevant activations.

About Lumenis

Lumenis is a global leader in the field of minimally invasive clinical solutions for the Surgical, Ophthalmology and Aesthetic markets, and is a world-renowned expert in developing and commercializing innovative energy-based technologies.

For years, Lumenis' ground-breaking products have redefined medical treatments and have set numerous technological and clinical gold-standards. Lumenis has successfully created solutions for previously untreatable conditions, as well as designed advanced technologies that have revolutionized existing treatment methods in each one of the sectors, we operate in.

Our drive for innovation stems from an uncompromising commitment to improving the health and well-being of our patients; addressing new and growing needs of aging populations; and in offering medical professionals' cutting-edge solutions that fit seamlessly into the health-economics environment of the 21st century.