Marketing data analyst h1.location_city

Position Summary

: The Multifamily Marketing Coordinator supports marketing initiatives across Wilks
Development’s multifamily portfolio. This role works closely with the property management executive
team, onsite property managers, and the internal marketing department to ensure each community’s
branding and marketing efforts are consistent, engaging, and effective in driving occupancy and
retention for both stabilized and lease-up properties.

Key Roles / Responsibilities:

• Draft Serve as the primary marketing liaison between the property management executive team,
  onsite property managers, and the marketing department; participate in regularly scheduled
  meetings to review performance and discuss upcoming initiatives.
• Identify and present marketing opportunities and traffic generation strategies to attract and
  retain residents.
• Support the launch of new community lease-ups, including 3D floorplans, virtual tours, websites,
  paid digital campaigns, social media accounts, and ILS advertising.
• Perform regular audits of each community’s digital presence and implement updates as needed.
• Maintain and update property listings across all digital platforms, including RealPage and
  Internet Listing Services (ILS) such as Zillow and
• Manage the design, production, and distribution of marketing materials, promotional
  merchandise, and branded collateral.
• Create or edit graphic materials using approved brand assets and templates; collaborate with the
  creative team for more complex projects.
• Support the social media team by providing timely property updates, photos, promotions, and
  resident stories.
• Assist in planning and coordinating quarterly photography shoots, including scheduling
  communications and securing talent (residents or models).
• Monitor lead generation, campaign and onsite performance using analytics from Google
  AdWords, Knock and other analytics tools; compile monthly reports for the internal team; help
  identify trends and areas for improvement.
• Ensure advertising placements and deadlines are met by coordinating with internal team, media
  outlets, and vendors.
• Assist property management with local community outreach and partnership efforts.
• Utilize project management tools to manage tasks, track workflows, communicate updates, and
  enhance cross-functional coordination.
• Help the department head maintain and track marketing budgets for each community.
• Manage project timelines to ensure all deliverables are completed accurately and on schedule.
• Perform other marketing-related duties as assigned.

Required Education, Experience, and Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• 3+ years of experience in corporate marketing or property management marketing (multifamily
  experience preferred).
• Strong understanding of comprehensive marketing strategies across digital and traditional
  platforms.
• Proficiency with RealPage or equivalent real estate software, and familiarity with major ILS
  platforms.
• Knowledge of Fair Housing and HUD policies as they relate to marketing.
• Exceptional organizational skills and attention to detail, with the ability to manage multiple
  projects simultaneously.
• Excellent written and verbal communication skills.
• Collaborative, proactive, and adaptable approach within a fast-paced environment.

Working Conditions:

• Bending, lifting, climbing, pushing, pulling, kneeling, sitting stand, walk, kneel, stoop, squat, pull, push, climb, crouch, crawl, talk, hear, and see and standing (occasionally) for long periods of time.
• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.
• Positions self to install equipment, including under desks.
• Moves throughout the building to access files.
• Must be able to comprehend and follow written and oral instructions.
• Must be able to complete tasks even with frequent interruptions.
• Must be able to use discretion and independent judgment as needed.
• Must be able to speak clearly on the phone and to fellow workers.

#LI-HU1 #LI-ONSITE #WILKSDEVELOPMENT

This job description should not be interpreted as an exhaustive list of responsibilities or as an employment agreement between the employer and the employee. The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification and are subject to change as the needs of the employer and requirements of the job change. Any essential functions of this position will be evaluated as necessary should an employee/applicant be unable to perform the functions or requirements due to a disability as defined by the Americans with Disabilities Act (ADA). Reasonable accommodation for the specific disability will be made for the employee/applicant when possible.

I acknowledge that I have read and understand the description of this position and have had the opportunity to ask my supervisor about any points I did not understand. I hereby state that I can perform the essential functions of this position with or without reasonable accommodation.