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Marketing director • eugene or
- [promoted]
Digital Marketing Director
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VirtualVocationsEugene, Oregon, United States- [job_card.full_time]
A company is looking for a Director, Digital Marketing.
Key Responsibilities
Lead audience segmentation, content creation, and optimization of digital marketing campaigns
Monitor campaign performance and adjust strategies to maximize ROI based on analytics and customer insights
Collaborate with cross-functional teams to enhance user experience on digital platforms and achieve growth marketing goals
Required Qualifications
Bachelor's degree in Marketing, Communications, Computer Science, Business, or related field; MBA preferred
5 to 7 years of experience in a financial institution or related field, with 2 years in a supervisory role
Proficiency with social media scheduling and analytic tools
Knowledge of SEO, WordPress, and HTML or similar technologies
Understanding of Credit Union or banking products, services, and relevant regulations