[breadcrumb.workplace_remote] Marketing director [h1.location_city]

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Company : Alaska Airlines The Team :

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary :

The Director of Hawaiian Airlines Marketing focuses on developing the multi-year brand strategy for Hawaiian while leading a team that delivers brand and campaign management, social media engagement, partnership marketing and overall marketing strategy This people leader role is accountable for the relationship, deliverables, and performance of Hawaiian Airlines’ marketing agencies as well as the brand’s overarching social media and influencer partners.

Key Duties :

• Establish the three-year brand strategy to grow consideration and ultimately drive bookings for the Hawaiian brand.
• Lead multiple marketing channel strategies including Digital, OOH, TV / Video, Social Media and Influencer marketing.
• Accountable to achieve brand and revenue objectives in cost-effective and industry-leading ways in partnership with performance marketing teams.
• Establish strategic goals and direction for team of individual contributors and external agencies working on brand campaigns, social media programs, partnerships and influencer.
• Influence and interact routinely with Directors and Managing Directors across Alaska Air Group including senior leaders in the company, up to and including the Chief Commercial Officer.
• Set the strategy to secure Co-op funding from partners and develop unique innovative campaigns aimed at driving awareness and growth of key routes / destinations that Hawaiian Airlines flies.
• Bring the brand to life in innovative and remarkable ways through all touchpoints.

Deliver newsworthy marketing campaigns that drive business objectives and make Hawaiian known in the markets it serves.

Job-Specific Experience, Education & Skills :

Required

Managing advertising campaigns

Strategically design a cohesive marketing strategy across multiple channels and markets.

Preferred

Job-Specific Leadership Expectations :

Salary Range : $151,900 - $235,450 / year Total Target Compensation Range (incl. bonus & equity) : $197,470 - $306,085 Salary Details : The pay range and total target compensation package listed above is the expected pay offered for this position at the start of employment. Your pay will be based on multiple factors, including and not limited to location, your relevant experience / level, experience level, and skillset while balancing internal equity relative to other Alaska / Hawaiian / Horizon employees. Alaska / Hawaiian / Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.   Note :  We don't typically hire at the top of the range.  Total Rewards :

Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

For more information about Alaska / Hawaiian / Horizon Total Rewards please visit our career site and view benefits.

Regulatory Information :

Equal Employment Opportunity Policy Statement

It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.

We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”).  All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.

To implement this policy, we will :

(2) Ensure that employment decisions are based only on valid job requirements; and

(3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions  of VEVRAA.

Government Contractor & Department of Transportation (DOT) Regulations

Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and / or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines / Hawaiian Airlines / Horizon Air and any employment offer will be withdrawn.

FLSA Status : Exempt Employment Type : Full-Time Requisition Type : Management Regular / Temporary : Regular Location : Honolulu Featured Job : 0 L : : #LI-B