Marketing director [h1.location_city]
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Marketing director • lowell ma
- [promoted]
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VirtualVocationsLowell, Massachusetts, United States- [job_card.full_time]
A company is looking for an Associate Product Marketing Director.
Key Responsibilities
Own category strategy and growth for INSTRUMENT, including positioning and long-term market opportunity
Lead go-to-market strategy end to end, spanning major launches and evergreen initiatives
Partner with Product leadership to influence product roadmap decisions based on customer value and market fit
Required Qualifications
7-10+ years of Product Marketing experience with ownership of strategy and growth outcomes
Experience owning a major product or growth surface with accountability for business results
Proven ability to influence product direction through customer insight and market perspective
Deep fluency in go-to-market strategy, including launches and in-product moments
Strong analytical instincts with the ability to define success metrics and interpret impact