Marketing director Jobs in Madison, WI

Director, Solutions Marketing

Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world's most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you'll have the opportunity to do meaningful work, grow your career and make a real impact on people's health around the world. Together, we're improving health and improving lives.

Labcorp is seeking a Director, Solutions Marketing, to join our team!

Responsibilities:

Sales Enablement & Commercial Alignment

• Partner with Product Management on the strategy, development, and quality standard for sales enablement tools, including selling messages, workflow explainers, objection handling, competitive tools, and portfolio-level sales playbooks.
• Partner closely with Sales leadership to identify needs, build training and tools, and ensure the field is equipped for clinically credible, high-impact customer conversations.
• Guide the team in delivering actionable market and competitive intelligence for Sales; incorporate field insights into ongoing refinement of messaging and tools.
• Support priority accounts, field blitzes, training initiatives, and pipeline acceleration efforts.

Portfolio Strategy, Insights & Performance Leadership

• Direct ongoing assessment of scientific trends, customer insights, competitive activity, and workflow dynamics to refine portfolio strategy and inform investment decisions.
• Establish portfolio-level KPIs and dashboards; translate insights into strategic recommendations for franchise and commercial leadership.
• Create and lead structured feedback loops with Product Management, Customer Marketing, Sales, Field Activation, Science, and Medical to validate strategy and ensure continuous optimization.
• Serve as a key contributor to portfolio and annual strategic planning.

Team Leadership & Capability Development

• Lead, coach, and develop a team of Portfolio Marketers, ensuring strong strategic thinking, scientific rigor, and marketing excellence across the function.
• Build team capabilities in positioning, messaging, scientific narrative development, portfolio analysis, and sales enablement.
• Champion a culture of scientific insight, customer understanding, and strategic clarity.

AI-Enhanced Duties and Responsibilities:

• Use AI to accelerate and strengthen the Director's own workflow and the Solution Marketing team's execution
• Drive informed decision-making by using AI to aggregate, analyze, and summarize relevant evidence, trends, and opportunities.
• Enhance collaboration and decision-making across departments by leveraging AI-powered shared intelligence and real-time insights.
• Create consistency across supporting roles with AI-standardized artifacts and agents

Minimum Qualifications:

• Bachelor's degree.
• 5 or more years' experience in product management or portfolio marketing strategy.

Preferred Qualifications:

• 3 or more years experience in diagnostics or healthcare sectors.
• 3 or more years of progressive experience in Sales Enablement or Commercial Excellence
• 3 or more years of demonstrated leadership experience managing and developing teams
• 1 or more years experience creating internal sales enablement materials and presentations that communicate value propositions, influence commercial strategy, and support external customer marketing.

Additional Job Standards:

• Experience applying AI to accelerate portfolio marketing workflows, including positioning and narrative drafting, scientific and competitive monitoring, KOL and SME input synthesis, dashboard commentary, and sales enablement preparation, with clear judgment about where AI adds value and where human expertise must lead.
• Comfort configuring, prompting, and maintaining purpose-built AI agents or assistants for recurring portfolio marketing workflows, including setting guardrails, reviewing outputs, and keeping a human accountable for every recommendation.

About the Role

As the leader in global diagnostic services, Labcorp's mission is to improve health and improve lives. Diagnostic Marketing serves as a critical commercial business partner across the company to support expanding access to innovative products and services, strengthening Labcorp brand leadership in specialized testing, leveraging digital technology to improve effectiveness, and prioritizing customer experience and engagement to drive long-term value for the company.

The Director, Solutions Marketing plays a pivotal role in ensuring that the company's diagnostic innovations are clearly understood, competitively positioned to meet customer needs, and effectively adopted in the market. As a leader within Diagnostic Marketing and a critical commercial partner across the enterprise, this role strengthens Labcorp's brand leadership, supports growth in high-value specialties, and enhances customer engagement through evidence-based, strategically grounded portfolio marketing.

The Director sets the strategic direction for the function, coaching and developing the Portfolio Marketing team and ensuring a consistent, evidence-driven, and commercially relevant approach across the portfolio. This role leads and accelerates portfolio growth by developing differentiated positioning, value propositions, scientific narratives, and sales enablement strategies that fuel product launches, support high-growth opportunities, and reinforce Labcorp's scientific and clinical leadership. The Director also ensures that complex science is translated into clear, credible, and compelling messaging, enabling Sales and field teams to engage customers with confidence and precision.

The candidate must reside in the Boston, MA; Madison, WI; San Diego, CA; or Durham/Burlington, NC areas, located near a Labcorp hub. Applicants who live within 35 miles of either the Burlington, NC or Durham, NC location will follow a hybrid schedule, which includes a minimum of three in-office days per week at an assigned location, either Burlington or Durham, supporting both collaboration and flexibility.

Application Window: 10/31/2026

Pay Range: $150,000 - $165,000

All job offers will be based on a candidate's skills and prior relevant experience, applicable degrees/certifications, as well as internal equity and market data.

The position is also eligible for an annual bonus under the Labcorp Bonus Plan. Bonuses are payable based on corporate and/or business segment performance and are subject to individual performance modifiers.

Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan. Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information, please click here.

Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

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