Marketing director h1.location_city

Job Description

General Description: The Director of Marketing Communications is responsible for the development, implementation and maintenance of strategic marketing communications that develops OU Health champions at all levels of the organization and brings to life the Employee Value Proposition internally and externally. The Director of Marketing Communications will lead the internal storytelling for the organization and directs a team that creates brand champions for the Purpose, Winning Aspiration and Vision for OU Health through strategic internal and external campaigns. The Director is the primary marketing leader working with Human Resources to bring to life an internal and external employer brand and directs and manages employee-focused marketing campaigns.

Essential Responsibilities:

Responsibilities listed in this section are core to the position. Inability to perform these responsibilities with or without an accommodation may result in disqualification from the position.

• Provide leadership on the development and distribution of written, oral and electronic communication in order to proactively deliver the organization’s key messages to a wide variety of internal stakeholders, utilizing best practices for internal campaign development.
• Strongly partners and collaborates with Human Resources to execute strategic and inspirational employee and leadership communications.
• Strongly partners and collaborates with Human Resources to develop, directs and manages employer branding and marketing campaigns, including recruitment marketing.
• Directs and manages digital marketing strategy for non-clinical initiatives.
• Independently develops and manages relationships across the health system at all levels of leadership and team in order to execute on effective internal communications plans.
• Leads the generation of significant internal story telling with the primary purpose of building understanding, buy-in and ambassadorship in the strategic direction of OU Health.
• Develops/manages internal marketing campaigns that serve to create awareness and understanding about the system.
• Manages issues/crises internally to protect and enhance the healthcare enterprise’s reputation among key stakeholders while coordinating and connecting communications across media relations and digital media (employees, leaders, board).
• Partners with the Chief Marketing and Growth Officer and departmental leaders to develop and manage the implementation of CEO communications.
• Develops, directs and manages an innovative and aggressive internal communications channel strategy.
• Oversee the use of style guides and brand standard references for all communications.
• Develops, oversees and executes 24/7 call coverage for internal communications.
• Ensures timely reporting of metrics demonstrating effectiveness and ongoing management of internal campaigns.
• Assists the Vice President of Digital Media and Content Strategy on developing and maintaining an overall strategic internal communications plan for the system and digital marketing programming for Human Resources.
• Represents the department as a key marketing management point of contact for all day-to-day aspects of the healthcare enterprise.
• Provides leadership on delegated initiatives as assigned.

General Responsibilities:

• Performs other duties as assigned

Minimum Qualifications:

Education: Bachelor's degree preferably in public relations, communications or journalism.

Experience: Minimum of five years of leadership experience required and a diverse background of leading marketing efforts. An equivalent amount of education or experience may be substituted for minimum experience requirements.

License(s)/Certification(s)/Registration(s) Required:

Knowledge, Skills, and Abilities:

• High level of personal and professional integrity and trustworthiness with strong work ethic and the ability to work independently with minimal direction.
• Excellent communication and presentation skills.
• Ability to develop and manage a high-performance team focused on accountability and meeting and exceeding expectations.
• This position requires problem solving skills, critical thinking skills, and the ability to multi-task.
• Strategic, critical but creative thinker, strong business sense and community relations skills.
• Ability to lead, create and work within cross-functional team environments.
• Senior level marketing professional with a proven track record of success managing complex multi discipline service lines.
• Knowledge and experience in negotiating communications with external stakeholders.