[breadcrumb.workplace_remote] Marketing director [h1.location_city]
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Marketing director • orange ca
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VirtualVocationsSanta Ana, California, United States- [job_card.full_time]
A company is looking for a Director of Marketing (Product Marketing & GTM).
Key Responsibilities
Define ideal customer profiles (ICPs) and segment-specific messaging to enhance conversion and deal velocity
Plan and execute campaigns to generate qualified pipeline and improve lead quality
Manage marketing vendors and oversee performance reporting, budget, and resource allocation
Required Qualifications
7+ years in B2B marketing, product marketing, or GTM roles with revenue accountability
Strong skills in positioning and messaging for complex products
Experience in building sales enablement that improves conversions
Ability to manage vendors and operate in lean environments
Familiarity with marketing automation and CRM systems is a plus