Marketing director [h1.location_city]
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VirtualVocationsPaterson, New Jersey, United States- [job_card.full_time]
A company is looking for a Marketing Director to lead strategy and execution for new growth initiatives within their healthcare ecosystem.
Key Responsibilities
Own annual and quarterly marketing strategy for new growth initiatives, defining target audiences and messaging frameworks
Develop community-focused growth plans and translate insights into effective offers and content themes
Coordinate cross-functional teams and manage creative agency support for new initiatives, ensuring quality and alignment
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, Health Administration, Analytics, or related field, or equivalent experience
7+ years of marketing experience with ownership of strategy for a product / service line or brand
Proven launch experience in new offerings or markets, particularly with women’s brands
Strong digital-first and community-based brand experience, including engagement and conversion optimization
Experience leading agencies and executing cross-functional marketing strategies