[breadcrumb.workplace_remote] Marketing [h1.location_city]

Job Overview

TruGreen accepts applications on an ongoing basis. This position is responsible for leading commercial marketing efforts and driving brand awareness, engagement, and sales growth. The role involves developing and executing strategic marketing plans tailored to specific geographic regions or territories. It also requires close collaboration with sales teams, channel partners, and other cross-functional stakeholders to ensure alignment and maximize the impact of marketing initiatives for the Commercial sales channel.

The role supports Commercial sales leaders in evaluating, coordinating, and executing a variety of promotional events, which may include trade shows, community events, and sponsorships, to increase brand visibility and drive customer engagement.

Responsibilities

• Lead end-to-end commercial marketing strategies to drive awareness, consideration, and demand across B2B customer segments.
• Develop and execute targeted go-to-market campaigns for commercial services, including landscaping, lawn care, and pest control solutions tailored to businesses and institutions.
• Build and refine TruGreen's commercial value propositions, messaging frameworks, and positioning statements to differentiate our offerings in a competitive marketplace.
• Partner with Sales, Product, and Finance teams to define target markets, pricing strategies, and distribution approaches that align with business goals.
• Collaborate with creative, digital, and communications teams to build omnichannel marketing campaigns across email, paid media, events, content marketing, and direct outreach.
• Create and manage marketing assets, pitch decks, brochures, case studies, and other sales enablement materials to support lead generation and conversion.
• Oversee B2B-focused customer insights and competitive intelligence to inform strategy and uncover market opportunities.

Competencies

Education and Experience Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience). 5+ years of experience in B2B marketing, product marketing, or demand generationideally in a service-based or commercial / industrial environment. Proven success in developing go-to-market strategies, messaging frameworks, and demand-generation campaigns in a commercial or enterprise setting. Strong understanding of commercial buyer personas and long sales cycles; ability to influence decision-makers through value-driven content and storytelling.

Knowledge, Skills, and Abilities

Demonstrated ability to partner effectively with sales and cross-functional teams to drive shared goals. Excellent verbal, written, and visual communication skills. Self-motivated with strong project management skills and the ability to manage multiple initiatives simultaneously.

Physical Demands & Working Conditions

Regularly required to : sit, stand and walk; use hands and arms to handle, feel or reach; speak and hear; use close vision abilities. Occasionally required to : lift or move up to 25 lbs.; stoop, kneel, crouch or crawl. Noise level - low to moderate. Adverse Conditions - minimal.

Pay Ranges

$79,175.00 - $131,958.00. This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate's skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee's pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical / Dental / Vision insurance and Company-matching 401(k) in addition to other programs and perks.

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position. We are an Equal Opportunity / Affirmative Action Employer - Minorities / Females / Protected Veterans / Individuals with Disabilities.