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Marketing manager • ann arbor mi

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Director of Marketing

Director of Marketing

Sweetwaters Coffee & TeaAnn Arbor, MI, US
[job_card.full_time]
About Sweetwaters Coffee & Tea.Our mission in every Sweetwaters is to.How do we do this? We have a company culture and team of people that. Sweetwaters Coffee and Tea is based in Ann Arbor, Mich...[show_more][last_updated.last_updated_30]
  • [promoted]
Product Marketing Manager - AI Networking

Product Marketing Manager - AI Networking

CiscoAnn Arbor, MI, United States
[job_card.full_time]
The application window is expected to close on 1 / 19 / 26.Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.Join a high-velocity, engi...[show_more][last_updated.last_updated_variable_days]
Technical Marketing and Business Development Manager

Technical Marketing and Business Development Manager

LubrizolAnn Arbor, Michigan, USA
[job_card.full_time]
Technical Marketing and Business Development Manager.Remote strong preference for Eastern USA.The Lubrizol Corporation a Berkshire Hathaway company is a specialty chemical company whose science del...[show_more][last_updated.last_updated_variable_days]
Marketing Manager

Marketing Manager

Team UISDexter, Michigan, United States
[job_card.full_time]
Join one of the nation's Best and Brightest Award-winning companies!.Make the change you've been looking for and experience the Team UIS difference. You're the best and brightest, and we want you on...[show_more][last_updated.last_updated_30]
  • [promoted]
  • [new]
Sr Product Marketing Manager

Sr Product Marketing Manager

USA JobsAnn Arbor, MI, US
[job_card.full_time]
Product Marketing Senior Manager.Summary of the Role : We're seeking a creative, collaborative, and motivated Product Marketing Senior Manager who blends customer insight, data-driven decision makin...[show_more][last_updated.last_updated_variable_hours]
Digital Marketing Manager

Digital Marketing Manager

Washtenaw Community CollegeAnn Arbor, mi, US
[job_card.full_time] +1
Under the direction of the Chief Marketing and Communications Officer, the Digital Marketing Manager is an exceptional writer, interviewer, and storyteller responsible for producing, placing and ma...[show_more][last_updated.last_updated_30]
Marketing Proposal Manager - Aviation

Marketing Proposal Manager - Aviation

Jacobsen|DanielsYpsilanti, MI
[job_card.full_time]
The Marketing Proposal Manager is responsible for leading the development, coordination, and production of high-quality, compelling proposals, qualifications packages, and presentations in response...[show_more][last_updated.last_updated_30]
  • [promoted]
International Digital Marketing Manager (3P Delivery Aggregators)

International Digital Marketing Manager (3P Delivery Aggregators)

Domino's Pizza LLCAnn Arbor, MI, United States
[job_card.full_time]
Domino's Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately : we're a reshaped, reenergized brand of honesty, transparency and accountability -...[show_more][last_updated.last_updated_variable_days]
Marketing Administrator

Marketing Administrator

Horiba InstrumentsAnn Arbor, MI, US
[job_card.full_time]
The HORIBA Group of worldwide companies provides an extensive array of instruments and systems for applications ranging from automotive R&D, process and environmental monitoring, in-vitro medic...[show_more][last_updated.last_updated_30]
Director of Marketing

Director of Marketing

Busch's Inc.Saline, MI, US
[job_card.full_time]
Salaried Position : 90k-135k based on experience.Busch’s is HIRING and we want you!.Love food, fun, and fabulous people? Join our family-owned Michigan team and cook up a career full of flavor...[show_more][last_updated.last_updated_30]
Marketing Proposal Manager - Aviation

Marketing Proposal Manager - Aviation

Jacobsen Daniels Associates LLCYpsilanti, MI, US
[job_card.full_time]
The Marketing Proposal Manager is responsible for leading the development, coordination, and production of high-quality, compelling proposals, qualifications packages, and presentations in response...[show_more][last_updated.last_updated_30]
Senior Account Based Marketing Manager

Senior Account Based Marketing Manager

Overhaul Group IncAnn Arbor, MI, US
[job_card.full_time]
Overhaul is a rapidly growing software company specializing in in-transit supply chain visibility and risk management solutions for global enterprise organizations. Our cutting-edge technology empow...[show_more][last_updated.last_updated_30]
Marketing & Communications Manager

Marketing & Communications Manager

PwsAnn Arbor, MI, United States
[job_card.full_time]
A cover letter and resume are important submissions for the hiring team to get a sense of your experience.A cover letter is required to be considered for this position. In the cover letter, please l...[show_more][last_updated.last_updated_variable_days]
Technical Marketing and Business Development Manager

Technical Marketing and Business Development Manager

The Lubrizol CorporationAnn Arbor, MI, US
[job_card.full_time]
Technical Marketing and Business Development Manager.Remote, strong preference for Eastern USA .We value diversity in professional backgrounds and life experiences. By enabling a consistent, unbiase...[show_more][last_updated.last_updated_variable_days]
  • [promoted]
Senior Account Based Marketing Manager

Senior Account Based Marketing Manager

Overhaul LLCAnn Arbor, MI, United States
[job_card.full_time]
Overhaul is a rapidly growing software company specializing in in-transit supply chain visibility and risk management solutions for global enterprise organizations. Our cutting-edge technology empow...[show_more][last_updated.last_updated_variable_days]
Marketing Specialist

Marketing Specialist

Camel Energy Inc.Ann Arbor, MI, US
[job_card.full_time]
The Marketing Specialist will play a key role in supporting the company’s marketing operations within the battery and energy storage sector. This position is mainly responsible for supporting ...[show_more][last_updated.last_updated_30]
  • [promoted]
Marketing Specialist

Marketing Specialist

Coca ColaYpsilanti, MI, USA
[job_card.full_time]
Join the Coca Cola team and be part of a world-renowned company committed to sustainability, diversity, and innovation.As a Marketing Specialist, you will work with a team to develop and execute ma...[show_more][last_updated.last_updated_30]
Marketing Manager - West Business Center

Marketing Manager - West Business Center

StellantisRemote, MI
[filters.remote]
[job_card.full_time]
This individual will be responsible for providing the Business Center Management with ongoing assessments and recommendations for digital and brand initiatives. The Brand & Operations Marketing Mana...[show_more][last_updated.last_updated_30]
  • [promoted]
Marketing Administrator

Marketing Administrator

Michigan StaffingAnn Arbor, MI, US
[job_card.full_time]
The HORIBA Group of worldwide companies provides an extensive array of instruments and systems for applications ranging from automotive R&D, process and environmental monitoring, in-vitro medical d...[show_more][last_updated.last_updated_variable_days]
Director of Marketing

Director of Marketing

Sweetwaters Coffee & TeaAnn Arbor, MI, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Job Description

Job Description

Benefits :

  • 401(k) matching
  • Dental insurance
  • Employee discounts
  • Health insurance
  • Paid time off
  • Vision insurance

About Sweetwaters Coffee & Tea

Our mission in every Sweetwaters is to Make Our Guests Day . How do we do this? We have a company culture and team of people that love what they do every day! Sweetwaters Coffee and Tea is based in Ann Arbor, Michigan and was founded over 32 years ago with a commitment to unique, globally inspired, real ingredient focused beverages delivering exceptional guest experiences, and providing a community feel within each cafe.

Our team is dedicated to providing our franchisees with the tools and support needed to thrive in the competitive coffee industry. We are a strong brand and dynamic, minority owned, women-led company with 38 locations in 12 states and we continue to develop new locations.

Join us and contribute to a company that is based on fun, innovation, and camaraderie. Our franchisees are integral to our growth and as the Director of Marketing you will craft and implement strategies to increase franchise profitability and development. Your contributions will help grow our emerging national brand into a powerhouse competitor in the coffee & tea space.

Check out more here : Love Your Day The Wei & Jay Show : St. Matcha Day

POSITION OVERVIEW

As the Director of Marketing, you will lead the development and execution of innovative marketing strategies that drive brand growth, increase sales, enhance customer engagement, and increase awareness. You will work closely with franchise owners, home office teams, and external partners to ensure cohesive messaging and a unified brand presence across all platforms.

KEY RESPONSIBILITES

Strategic Planning : Develop and implement comprehensive marketing strategies and plans to promote our coffee, tea and food products, ensuring alignment with overall business goals.

  • Brand Management : Maintain and enhance brand identity through consistent messaging, visual standards, and customer experience across all franchise locations.
  • Market Research : Conduct market analysis to identify trends, customer preferences, and competitive positioning. Utilize insights to inform marketing strategies nationally and locally.
  • Digital Marketing : Oversee the development of digital marketing including social media, mobile / email marketing, advertising, SEO, and website management to enhance local and online presence and engagement.
  • Promotional Campaigns : Design and execute promotional campaigns, seasonal offerings, loyalty and local store programs that drive customer acquisition and retention.
  • Collaboration : Work closely with franchisees to support local marketing efforts and ensure alignment with national strategies. Provide local store marketing initiatives, programs, training and resources to enhance their marketing capabilities.
  • Budget Management : Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI on marketing initiatives.
  • Analytics and Reporting : Monitor and analyze marketing performance metrics, adjusting strategies as needed based on data insights and feedback.
  • Team Leadership : Lead and mentor the marketing team, agencies and contractors fostering a collaborative environment that encourages creativity and professional growth

    • QUALIFICATIONS

  • Education : Bachelors degree in Marketing, Business Administration, or a related field. MBA preferred.
  • Experience : 12+ years of marketing and brand management, with a focus on franchise marketing and local market development.

    • Franchise experience in food and / or beverage is preferred.

  • Proven track record in strategic planning and execution.
  • Skills :

    • Strong leadership and team management abilities.

  • Excellent written and verbal communication skills.
  • Proficiency in digital marketing tools and analytics.
  • Creative problem-solving and negotiation skills and ability to think strategically.
  • Healthy on-going collaboration with operations & internal teams for implementation and increased sales performance
  • High level of emotional intelligence
  • Familiarity with coffee and tea market trends is a plus.
  • Expertise in :

    • Developing marketing strategy and implementation which increase sales and guest retention

  • Digital platforms used for advertising (META, Google etc.) & Point of Sale systems (Toast, Square, Clover etc.)
  • Food industry trends and forecasting and quickly translating this information into actionable plans

    • BENEFITS

  • Competitive salary and performance-based bonus.
  • Health insurance.
  • Retirement plan with company match.
  • Paid time off and holidays.
  • Employee discounts.

    • Submission for consideration :

    Cover letter detailing relevant experience, vision for the role, desired salary, available start date, your resume, and LinkedIn profile.

    We are an Equal Opportunity Employer. Applicants for all job openings are welcome and will be considered without regard to race, gender, age, national origin, color, religion, disability, sexual orientation, military status, or any other basis protected by applicable federal, state, or local laws.